TV viewers who tune into KTXA Channel 21 in the Dallas/Fort Worth area this Friday, Feb. 7, at 3 a.m. may not know just what to make of a new “infomercial” that’s not really selling anything. The 28-minute spot, featuring a gentleman who looks a lot like Steve McQueen whittling a walking stick and promising viewers the secret to immortal life, is part of an art exhibit by Texas artists Good/Bad Art Collective.
“Curtains,” an interactive experimental exhibit running through Feb. 16 at Nasher Sculpture Center in Dallas, invited visitors to see the set where the infomercial was filmed, and even help make the infomercial.
“At turns humorous and interactive, dark and thought-provoking, CURTAINS uses the dying medium of the infomercial to highlight the transience and ephemeral nature of the human experience,” reads the museum’s website.
The project brings to mind the 1970s commercials of experimental artist Chris Burden, who purchased late-night slots for his own weird films.