TV’s ‘Graveyard Slot’ to Rake In $250B by 2015

Perfect PollyProducts like the UroClub, the nine-iron golf club you can pee in, could only be advertised during what TV programmers call the “graveyard slot.” But wacky products like this—along with its cousins, like the Snap’n Pump sandwich-bag sealer and the Perfect Polly electronic parakeet—earned $170 billion in sales in 2009, reports And that number could grow to a quarter of a trillion dollars by 2015.


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