Tag Archives: Super Bowl

Study: 4 in 5 Super Bowl Ads Don’t Work


Super Bowl adsThe vast majority of Super Bowl ads don’t bring sales for companies shelling out the big bucks to get them in front of millions of eyes every year, suggests a new study.

Eighty percent of game-day ads are ineffective, research firm Communicus found. That compares to the average of 60 percent of all ads the firm finds to be ineffective among consumers. Continue reading