The response to Joan Rivers’ Right to Bare Legs has been nothing short of amazing. In just a week, this revolutionary leg makeup has become the hottest product on As Seen On TV Video. I guess women everywhere want to feel sexy and confident showing off their legs this summer in shorts, dresses, skirts, bathing suits, culottes, skorts, or nothing at all. They want to easily and inexpensively achieve the smooth, sexy, airbrushed look they see on celebrities and supermodels, without spending big bucks at spas or salons. They want to flawlessly cover bruises, spider veins, even tattoos. Plus, they trust that Joan Rivers would not endorse a beauty product unless it really worked as described.
In between her numerous cosmetic surgeries and hosting “How’d You Get $o Rich”, Joan Rivers has found time to promote her new “Right to Bare Legs” (for those of you not hip to the Second Amendment, this is a play on the Constitutional phrase “right to keep and bear arms”). The cover-up leg makeup claims to conceal spider veins, birthmarks, sunspots, birthmarks and even ill-considered tattoos – or maybe just give you a little tan without sun damage. The question is, did the manufacturers choose Joan to be spokesperson because of her big, brash humor, or did they figure that at her age (77), she had the spider veins to effectively demo the product? Still, after Lancôme infamously fired Isabella Rossellini for being “too old” at the age of 43, you can’t help but say Go, Joan!