As Seen On TV Video • Pitchmen
Former ShamWow champion Vince Offer has managed to use his legendary salesmanship to convince an earth woman to tie the knot. The salesman from another planet wed Melody Claire in Malibu, California, before friends and family. Continue reading
Infamous and inVinceable Vince Offer is back peddling his Slap Chop in an attempt to resurrect interest in this once market-dominating As Seen on TV classic. As we demonstrated in this blog post a few years ago during the Slap Chop’s heyday, it’s easy to whip up a three-course meal in no time with this ultra-handy gadget.
“Slap Chop performs pretty much as advertised. You push down on the plunger and foods get chopped. The blade is sharp. The Slap Chop seems plenty sturdy and its butterfly hinge makes it easy to clean.”
And our rave back in 2009 still holds true: “We’re happy to say that the Slap Chop performs pretty much as advertised. You push down on the plunger and foods get chopped. The blade is sharp. While it’s not by any means a precision instrument, the Slap Chop seems plenty sturdy and its butterfly hinge makes it easy to clean.”
Original offer doubled: 2 for 1, plus 2 free Graty graters
The Slap Chop is the same easy-to-use everyday kitchen appliance that millions have added to their culinary routines, and with the current deal, you can get two for the price of one, plus get a bonus gift. Order now to get two Slap Chops, plus two Graty graters for $19.95 plus S&H! The Graty is a slick, easy-to-use grater for cheeses that comes with a lid, so you can keep it in the fridge and pull it out whenever you need to kick up pasta or tacos a notch or three.
Infomercial king Kevin Trudeau is currently cooling his heels in prison for attempting to hide assets from the feds in his fight against the Federal Trade Commission related to his late-night infomercials for the book The Weight-Loss Cure “They” Don’t Want You to Know About.
Trudeau not the only guilty party in late-night TV fraud
But Trudeau, who spent two years in federal prison in the early 1990s for fraud, isn’t the only guilty party here, opines editorial writer Phil Mushnick of the New York Post.
The Pastafina miracle cooker by Chef Tony Notaro, a retread of the Pasta Express, which debuted way back in 2006, could see new life in the direct-response TV sales market, according to product prognosticator Jordan Pine of SciMark Corp.
“I liked this product when it came out originally, and I think this revival version hits all the same, correct notes,” Pine writes at his SciMark Report blog.
Pine likes how the Pastafina commercial is shot, as well as pitchman Chef Tony’s skills: “The magic was always watching the pasta move as it cooks, and the production team has captured that. Tony is also in his element pitching anything Italian, and it shows in the passion he puts into his delivery.”
Here’s the original Pasta Express spot from 2006:
Forbes Riley, long the doyenne of health-and-fitness infomercials, is hitting cable networks this spring with a new series of her Forbes Living TV talk show.
The fitness infomercial queen’s new series is aimed at athletes and exercisers of all skill levels who are looking to improve a personal best or master their sport or fitness regimen.
“Whether you’ve mastered a fitness routine or have become a pro at a favorite sport, there’s always room for improvement,” reads a news release about the series. “And to continue seeing results, fitness enthusiasts and athletes can’t stick to the same routine. Finding new challenges and ways to further develop and perfect skills is important to achieving peak performance.”
Forbes Living TV features celebrity interviews, and has pitched legendary products like the Living Well HealthMaster Fruit & Vegetable Emulsifier, Estrinol menopause relief and the SpinGym. The show airs on cable networks including WE and ION, as well as Fox and ABC broadcast stations.
Forbes Riley, who claims the mantle of “America’s Most Loved Health & Fitness Innovator,” has been a familiar television face for decades, as an actress, spokeswoman and TV host. She is in the Fitness Hall of Fame, and has sold over a billion dollars’ worth of products.
Pitchman Trudeau pleads for mercy
Product pitchman Kevin Trudeau will remain behind bars for his cat-and-mouse asset-hiding scheme, despite his throwing himself at the mercy of a court.
“I would even submit myself to water-boarding.”
“I will do anything to get this over with,” Trudeau said at a federal hearing in Chicago. He even offered to undergo torture: “I don’t want to spend another day in prison more than I have to. I would even submit myself to water-boarding.”
Trudeau will spend at least another six weeks in jail. He was first put away in November 2013 for contempt as he battled the Federal Trade Commission, which had accused him of scheming to avoid payment of a $37.6 million sanction. The FTC went after him for making false claims in late-night infomercials for the book The Weight-Loss Cure “They” Don’t Want You to Know About.
A. J. Khubani gave the world the PedEgg and Ambervision sunglasses.
A. J. Khubani has spent decades convincing people to buy products they didn’t know they needed. He hit the stratosphere with the PedEgg, which has sold 45 million units. His other successes include Ambervision sunglasses and the Windshield Wonder. Fox affiliate My9 NJ recently aired a 20-minute segment profiling the infomercial maestro on the 30th anniversary of his billion-dollar company, TeleBrands.
Those petitions for pay on the new crop of crowdfunding sites like Kickstarter.com seem hip and modern, but they’re really just something with which American consumers are all too familiar: the infomercial.
Chances are, without the carnival barking and zany antics of showmen like Ron Popeil and Billy Mays, the slick revivalists of the long-form commercial would still be going the traditional route of snagging dollars to launch their weird products. After all, the twenty- and thirtysomethings hawking things like the Duo Coffee Steeper likely grew up on a steady diet of “set it and forget it.”
“What’s more, the form of these short Kickstarter films genuinely mimics those of their ’90s predecessors,” writes Cale Guthrie Weissman at Pando Daily. “Someone’s talking into a screen, there’s an issue to be solved, they provide a kitschy and inoffensive way of presenting the issue and its solution. Honestly, the only main difference between most of these videos and late-night infomercials is the wardrobe, and the feigned live audience.”
As the crowdfunding model becomes more mainstream, it’s only a matter of time till there’s barely a difference between what the hip young things are putting before our eyes, and the commercials of their forebears, those master petitioners who invented the cornball pitch.