I really love this commercial for PC Matic, PC Pitstop’s all-in-one PC optimization and anti-virus download. Yes, the overacting makes it almost seem like a parody. Yes, the actor playing the father breaks the fourth wall and speaks directly to the camera, but he does it in a mugging manner that lets you know that he realizes how hokey he sounds.
What I like about this spot is that it does a terrific job of communicating its core message: don’t buy a new computer just because it’s slow or has a virus. Fix it online with PC Matic. Even though the scene we’re watching is scripted and completely artificial, having the father recommend PC Matic to his daughter adds real credibility to a product in a field where there is a lot of competition from higher profile companies like Norton.