Tag Archives: Pasta

New(ish) Product Tuesday with Microwave Pasta Boat

Pasta N More

Old Product

Microwave Pasta Boat

New(ish) Product

 

 

 

 

 

 

How does a DRTV marketer “freshen up” an As Seen on TV product when it’s been on the market for a couple of years and sales have cooled? If the marketer is Telebrands, and the product is Cathy Mitchell’s Pasta N More, you change the name, change the color, lower the price and add more freebies. The result: the kinda-new Pasta Boat.

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