Direct-response TV product marketer Top Dog Direct did not pick any winners at last week’s Shark Tank-like pitch-a-thon in Philadelphia. But it did see lots of very creative folks with lots of creative—and often bizarre—product ideas. Such as a bib made for sloppy adults. Continue reading
60 Seconds and . . . Bring It On!
DRTV firm Top Dog Direct invited inventors to pitch the next potential As Seen on TV hit product at its Speed Pitch in Philadelphia. The country’s biggest direct-marketing manufacturer and marketer hosted the event at the Liberty Bell/Independence Mall Visitor Center on Thursday, March 6, from 9 a.m. to noon, as reported by NJ.com. It featured a panel of experts on hand to judge participants’ 60-second pitches. Winners were awarded contracts that could lead to their product being sold on TV. Stay tuned to this blog for a run-down on the winning pitches.
For this New Product Tuesday, we look at a new take on traditional caulk, Flex Shot Thick Rubber Adhesive Sealant. The biggest difference between Flex Shot and standard caulk is that it doesn’t dry out, so one tube can be used for years. It’s also resistant to mildew, so works great in bathrooms and kitchens.
Flex Shot fills large cracks and holes
“Flex Shot is the easy way to caulk, bond or seal almost anything, and it’s so easy to use,” says Flex Shot (and Flex Seal) maker Phil Swift. “It’s the neat and clean way to make easy repairs. Flex Shot is so thick, you can fill huge cracks and holes, making everything completely waterproof.”
Flex Shot lasts up to 30 years
The real surprise with this product is its longevity: Flex Shot stays put for as long as three decades, giving you piece of mind. As one famous pitchman says: “Set it and forget it!”
Flex Shot comes out nice and thick. It fills in large cracks and holes with total control—you stop, it stops. It dries to a nice, stretchy rubber that expands and contracts. Watch the commercial to see Flex Shot in action.
Get 2 for 1, plus free Flex Seal
Flex Shot is available in four colors: white, clear, black and almond. You’ll also get an extension tube that twists and locks for total control. But wait, because Phil Swift is doubling this As Seen on TV Flex Shot offer so you get two cans of Flex Shot and two extension tubes, plus a free Handy Can size of Flex Seal. This offer is not available in stores.
Changing lives one Wonderbag at a time
Its infomercial-ready name is ripe for marketing, but the Wonderbag has so far flown largely under the consumer radar. Attention has been ramping up, though, with the device and its inventor being featured in the New York Times, the San Francisco Chronicle, Cosmopolitan, O Magazine, the London Times, and on websites including Epicurious and the Huffington Post.
With Wonderbag, there’s nothing to plug in and no fuel to add. All you do is heat up your food on a conventional stove, then place your pot inside the Wonderbag and let it cook for up to 12 hours using the heat trapped inside.
The portable slow cooker is the brainchild of entrepreneur Sarah Collins, who hopes to empower people around the world “with a buy-one-give-one model to support getting Wonderbags into humanitarian relief,” according to the Wonderbag website. The site claims 650,000 bags have been distributed so far, and 6,000 have been bought in the United States and Europe.
For every Wonderbag sold via Amazon, the company gives one Wonderbag to an African family. Because the bag requires no fuel, families can save as much as 30 percent of their income. Here’s where to order.
Station gives thumbs up to Light Angel
Consumer investigator Nancy Naeve put the Light Angel to the test in her own home, with favorable results. She found that the motion-activated LED light worked perfectly for a dark closet.
“I live in a very old house where lighting is a premium,” said Naeve. “The closets are also very small, with no electricity there, so in the morning I can barely see, so I’ll be happy if this works.”
The newscaster set up the light, closed the closet door, waited a minute, and then opened the door to test the Light Angel’s motion activation and light quality.
“This one is pretty bright.”
“Oh yeah! Can you see this?” she exclaimed. “Normally I don’t like LED lights because I don’t think they get bright enough, but this one is pretty bright.”
Two for one, plus a free lantern
You can now get two Light Angels for the price of one, plus a free Olde Brooklyn Lantern, for $12.99 plus S&H. Free shipping is also available. Get the details and order Light Angel at the official website.
For the dude in your life, rely on Bradford Exchange for a unique gift this Valentine’s Day. Act now to get it in time for the big day, and get free engraving on all jewelry. Bradford Exchange has been the go-to mail-order gift company for more than 30 years.
Sterling Silver Men’s 3-Diamond Ring With Engraved Message
This year’s hot gifts for him include this flashy sterling-silver ring featuring a bold, contemporary design and three genuine diamonds. The inside of the band is engraved with the message “Today, Tomorrow and Always.”
Super Bowl XLVIII Champions Seahawks Personalized Men’s Ring
The sports fan in your life can celebrate the Seahawks’ recent Super Bowl win with this sterling-silver ring with 18k-gold plating. It comes with a gift box and free engraving of your man’s initials.
Seattle Seahawks Super Bowl XLVIII Champs Collector Plate
This officially licensed Heirloom Porcelain Super Bowl XLVIII collector plate is limited to an edition of 4,800. It features game highlights, logos and a platinum border.
Seattle Seahawks Super Bowl XLVIII Championship Stein
This commemorative stoneware stein honoring the Seahawks’ Super Bowl win features a “pigskin” handle, a football topper and game images, and is limited to an edition of 5,000.
Every week, product prognosticator Jordan Pine of SciMark Corp. posts his predictions for how new products will do in the marketplace.
So how does this seasoned Caesar of direct-response TV products see the latest batch of As Seen on TV contenders?
After the amazing success of ShamWow and Slap Chop, pitchmen and filmmaker Vince Offer suffered a setback after his February 2009 arrest in Florida for an altercation with a prostitute. Although he’s since made parody commercials like this 2010 spot for Eminem’s Recovery CD, we’ve been waiting over three years for a new As Seen on TV product and commercial from Vince.
The push up is the Rodney Dangerfield of exercises. It just doesn’t get any respect. Instead of being valued for its ability to benefit muscle groups throughout the body, it’s often used as sadistic punishment by gym teachers and drill sergeants. The new Push Up Pump exercise machine is on a mission to get the push up the fitness respect it justly deserves.