Tag Archives: New Product

Don’t Forget Your Dude: Valentine’s Day Gifts for Him

For the dude in your life, rely on Bradford Exchange for a unique gift this Valentine’s Day. Act now to get it in time for the big day, and get free engraving on all jewelry. Bradford Exchange has been the go-to mail-order gift company for more than 30 years.

Sterling Silver Men’s 3-Diamond Ring With Engraved Message

Sterling Silver Men's 3-Diamond Ring With Engraved MessageThis year’s hot gifts for him include this flashy sterling-silver ring featuring a bold, contemporary design and three genuine diamonds. The inside of the band is engraved with the message “Today, Tomorrow and Always.”

Super Bowl XLVIII Champions Seahawks Personalized Men’s Ring

Super Bowl XLVIII Champions Seahawks Personalized Men's RingThe sports fan in your life can celebrate the Seahawks’ recent Super Bowl win with this sterling-silver ring with 18k-gold plating. It comes with a gift box and free engraving of your man’s initials.

Seattle Seahawks Super Bowl XLVIII Champs Collector Plate 

Seattle Seahawks Super Bowl XLVIII Champs Collector PlateThis officially licensed Heirloom Porcelain Super Bowl XLVIII collector plate is limited to an edition of 4,800. It features game highlights, logos and a platinum border.

Seattle Seahawks Super Bowl XLVIII Championship Stein

Seattle Seahawks Super Bowl XLVIII Championship SteinThis commemorative stoneware stein honoring the Seahawks’ Super Bowl win features a “pigskin” handle, a football topper and game images, and is limited to an edition of 5,000.


Free Personalization on Valentine’s Day Gifts for Her

Leave it to Bradford Exchange to provide the best gift ideas—and free engraving—for your sweetheart this Valentine’s Day. It’s that time of year again to stress out over just the right way to say, “I care about you—enough to allow a mail-order company to pick out the perfect Valentine’s gift!” Bradford Exchange has been the go-to mail-order gift company for more than 30 years. This Valentine’s season, it’s offering the high-quality, eye-catching products you’ve come to expect, plus with free personalization for jewelry. Order now to get ahead of the curve and make sure your gift arrives before the big day.

Disney Mickey Mouse and Minnie Mouse Love Story Handbag

Disney Mickey Mouse And Minnie Mouse Love Story Handbag
This year’s hot gifts include this designer vintage-style Disney purse featuring a heart charm, pebbled faux leather and cool colors. A true original for the lady in your life.

“Puppy Love” Satchel-Style Handbag: Choose Your Breed

Puppy Love Satchel-Style Handbag: Choose Your Breed
Another cool handbag is this “Puppy Love” bag that comes with a removable shoulder strap, pebbled faux leather and, the centerpiece, a sculpted dog charm in your choice of breeds!

“I Am Yours” Engraved White Topaz Couples Ring

I Am Yours Engraved White Topaz Couples Ring
White topaz is in! You’ll be the star in your lady’s life this year when you present this “I Am Yours” couples ring with a free, personalized engraving. It features three white topaz rocks, a 1-1/4-carat center stone and 24k gold plating.

Romantic Personalized 7-Diamond Engraved Ring

Romantic Personalized 7-Diamond Engraved Ring
Tell her you love her with a ring radiantly engraved with the season’s four-letter word, featuring seven diamonds and a unique split band. You can also get the names of you and your lover engraved for free on both sides of that magic word. Bradford Exchange has these and many gifts ready to ship out to you in time for Valentine’s Day.

SciMark Report: A DRTV Weekly Roundup

Every week, product prognosticator Jordan Pine of SciMark Corp. posts his predictions for how new products will do in the marketplace.

So how does this seasoned Caesar of direct-response TV products see the latest batch of As Seen on TV contenders?

In his latest Weekly Roundup, Pine gives a thumbs up or thumbs down to five products that you may or may not see on store shelves in the coming months, depending on how they test. Continue reading

Kickstarter Videos: The New Infomercial?

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Those petitions for pay on the new crop of crowdfunding sites like Kickstarter.com seem hip and modern, but they’re really just something with which American consumers are all too familiar: the infomercial.

Chances are, without the carnival barking and zany antics of showmen like Ron Popeil and Billy Mays, the slick revivalists of the long-form commercial would still be going the traditional route of snagging dollars to launch their weird products. After all, the twenty- and thirtysomethings hawking things like the Duo Coffee Steeper likely grew up on a steady diet of “set it and forget it.”

“What’s more, the form of these short Kickstarter films genuinely mimics those of their ’90s predecessors,” writes Cale Guthrie Weissman at Pando Daily. “Someone’s talking into a screen, there’s an issue to be solved, they provide a kitschy and inoffensive way of presenting the issue and its solution. Honestly, the only main difference between most of these videos and late-night infomercials is the wardrobe, and the feigned live audience.”

As the crowdfunding model becomes more mainstream, it’s only a matter of time till there’s barely a difference between what the hip young things are putting before our eyes, and the commercials of their forebears, those master petitioners who invented the cornball pitch.

Old Spice ‘Momsong’ Commercial: Creepy or Cool?

In its latest revival campaign for its perennially old-guy products, Old Spice is creeping out viewers with moms who are way too concerned with their sons’ sex lives.

The “Momsong” commercial for Refresh body spray, part of Old Spice’s “Smellcome to Manhood” campaign, features various frantic moms following their sons around town, and has racked up over 5 million views on YouTube. There’s a mom disguised as a janitor watching over her son in the lunchroom as he canoodles with a hot high schooler. One mom is buried up to her head in sand as her son canoodles beachside with a hottie. Yet another mom holds onto a car bumper and goes laundry-basket surfing as her son canoodles in a convertible.

There’s a whole lot of sweaty moms and a whole lot of oblivious canoodling.

So what kind of message is Old Spice trying to convey to the teen and twentysomething consumers it’s trying to ensare? It probably just comes down to, “You’re a big boy now, and look how funny it is that Mom’s confused by your burgeoning sexuality.” Of course, some viewers have been left creeped out by the spots.

One tweet called it “both genius and disturbing,” according to CNN. Another tweeted, “BTW the Old Spice Smellcome to Manhood lamenting moms commercial creeps me out AND pisses me off.”

But CNN also highlighted one tweet that nods to the masterfulness of the campaign: “To you fine advertising folks who worked on that Old Spice moms commercial: you silenced a room of football-watchers last night. Nicely done.”

If you’re not creeped out, you can buy the complete line of Old Spice products at Amazon.

Bowflex MAX Trainer Contender for Hot New Fitness Product of 2014

bowflex maxThe Bowflex MAX Trainer is the new fitness machine from exercise innovator Nautilus Inc. that combines both elliptical and stair-stepping movements for a first-of-its-kind workout. Nautilus claims its Bowflex MAX Trainer enables users to burn as many as two and a half times the calories than with traditional cardio equipment. Continue reading

New Product Tuesday with ShowStoppers Fashion Tape

ShowStoppers Designer Fashion TapeLadies, if you’ve ever seen the commercial for Cami Secret, or its NSFW parody dub Boob Apron, you know that most men are leering lechers out to catch a glimpse of your cleavage. Or as so poetically put by Fergie of the Black Eyed Peas, your lovely lady lumps. That’s why ShowStoppers Designer Double-Stick Fashion Tape might just be the product you’ve been looking for.

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New Product Tuesday with Chest Magic

Chest Magic new fitness sensation from Jennifer Nicole LeeJennifer Nicole Lee is an amazing woman with an inspiring story. After ballooning to 200 pounds as a young mother of two, Jennifer got into shape, lost 70 pounds, and was crowned Miss Bikini America in 2005. She has since produced an avalanche of fitness books and DVDs, and most famously appeared as the spokesperson for Ab Circle Pro.

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New Product Tuesday with Diva Dangler

Diva Dangler Earring Frame As Seen on TVThere’s something special about the word “dang.” It’s downright satisfying to say, since it’s one of the nastiest-sounding words you can safely utter in polite company. It was used to great effect in Roger Miller’s signature song “Dang Me,” and it’s now employed in the advertising slogan for an unlikely product, the Diva Dangler Earring Frame.

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