Tag Archives: Infomercials

Bowflex TreadClimber Big Holiday Savings

Bowflex TreadClimber 2014 Holiday SavingsThe holidays are coming. What comes after the holidays? Resolution season. The Bowflex® TreadClimber® is the perfect gift for you or a loved one who wants to lose weight and get in shape. And this is the best time to buy, as you’ll save hundreds and get free shipping and a free mat. Why TreadClimber?

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The 5 Secrets to As Seen on TV’s Success

Snuggie
Snuggie your global recession woes away.

The As Seen on TV industry has long been ripe for parody, but the fact that it pulls down an estimated $400 billion a year from infomercial viewers makes it no laughing matter. It’s one of the most successful retail platforms in modern history. Yahoo’s Daily Ticker recently talked with As Seen on TV stalwart Scott Boilen of Allstar Products Group about the five top secrets that drive the success of an industry that sells you stuff you never thought you needed. Continue reading

Is Proactiv Better than Cheaper Drugstore Acne Products?

Young women treating their acne

What exactly are you paying for?

Proactiv has become the go-to acne treatment for today’s young adults. Guthy Renker, the company that markets Proactiv and Proactiv+, spends $200 million a year to run TV commercials convincing pimply youth that Proactiv is more effective than drugstore products like Clearasil or Stridex. Instead, they’re shelling out big bucks for Proactiv’s three-part “system” that sure seems to work for the acne-free celebs who shill for the product. Continue reading

‘As Seen on TV’ Search: Lots of Promise, No Winners (Yet)

Direct-response TV product marketer Top Dog Direct did not pick any winners at last week’s Shark Tank-like pitch-a-thon in Philadelphia. But it did see lots of very creative folks with lots of creative—and often bizarre—product ideas. Such as a bib made for sloppy adults. Continue reading

Legendary Billy Mays Mentor Al Spino Dead at 78

Watching him in action in this video, you can see where Vince Offer gleaned much of his humor, if none of his bombast. Al Spino, the original pitchman for ShamWow, was a mentor not only to Offer, but also to the late, great Billy Mays and a slew of other industry big-mouths. On March 12, Spino, who was featured in the 1999 documentary Pitch People, left this world at the age of 78 to hawk As Seen on TV products in the great infomercial in the sky.

“Life’s a pitch!”

Fellow pitchman Andrew Sullivan posted this memorial on his Facebook page:

“Al Spino, my friend and one of the greatest pitchmen ever passed away today at 78 years of age! Al You are a legend, you will be missed, I love you! Thanks for all the one-liners and laughs. RIP my friend and go and find Billy and bally a tip! Life’s a pitch!”

Pitchman Kevin Trudeau’s Stuff Headed to Auction

infomercial king kevin trudeau
Troubled infomercial king Kevin Trudeau

Disgraced infomercial pitchman Kevin Trudeau’s personal belongings are to be auctioned off to help pay off a $38 million fine from a civil case related to his current federal case.

Auctioneers estimate the sale will bring in just $100,000. Items include an elaborate chandelier and gilt-framed portraits of Gen. George S. Patton and Winston Churchill, reports the Chicago Sun-Times.

In a Facebook post, Trudeau calls the gaudy items from his former California vacation home “priceless,” and that they “have my energy infused in them. They are all like amulets.”

Trudeau had previously claimed he was broke, and was accused by authorities of hiding assets. The cases center on false claims he made while marketing the book The Weight Loss Cure ‘They’ Don’t Want You To Know About.

DRTV Firm Top Dog Direct Hosts ‘Speed Pitch’

top dog direct
Top Dog Direct hosts Philly ‘Speed Pitch’

60 Seconds and . . . Bring It On!

DRTV firm Top Dog Direct invited inventors to pitch the next potential As Seen on TV hit product at its Speed Pitch in Philadelphia. The country’s biggest direct-marketing manufacturer and marketer hosted the event at the Liberty Bell/Independence Mall Visitor Center on Thursday, March 6, from 9 a.m. to noon, as reported by NJ.com. It featured a panel of experts on hand to judge participants’ 60-second pitches. Winners were awarded contracts that could lead to their product being sold on TV. Stay tuned to this blog for a run-down on the winning pitches.

Top Dog Direct is the company behind proven products like Mighty Putty Purple and Night View NV Night Driving Glasses.

‘Reader’s Digest’ Reviews: As Seen on TV

Reader’s Digest staff members recently did a hands-on test of 10 As Seen on TV products, and delivered their honest critiques. For “As Seen on TV: What Not to Buy,” writer Perri O. Blumberg enlisted colleagues at the magazine to help “separate the scams from the saviors” of 10 “products we all secretly want.”

The magazine recommends buying six of the 10 products, with the NutriBullet receiving a score of 4 out of 4 (“Order overnight!!”). The lowest-ranking products were Lint Lizard, with a zero out of 4 (“Need we say more?”), and the Twist n Clip, with a 0.5 out of 4 (“Practically a gag gift”).

Here are all 10 products Reader’s Digest reviewed, with their score, recommendation and retail price in quotes.

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Know Your Meme: The Infomercial-Fail Montage

infomercial fails
The first infomercial-fail montage appeared in 2009.

The infomercial-fail montage is a web video art form that first appeared in 2009. For as long as there have been infomercials, there have been infomercial parodies, which seems almost redundant since the infomercials themselves are already in so-bad-they’re-good territory.

“that parallel world where people have a really hard time performing everyday tasks”

The advent of Internet video and easy editing software has given us priceless fast cuts of the best-worst moments in the infomercial universe, that parallel world where people have a really hard time performing everyday tasks. The first such montage, according to KnowYourMeme.com, was posted by online video curator Everything Is Terrible on FunnyorDie.com back in 2009.

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In 2010, a second montage appeared on YouTube (above). The vid’s popularity (it’s been viewed more than 2.3 million times) helped drive the infomercial-fail montage into the mainstream, and the compilations were soon appearing all over the net, including on Huffington Post and blogs like Infomercial Problems.

More detailed info on the meteoric rise of the infomercial-fail meme.