Tag Archives: Infomercial

SciMark Report: Pastafina by Chef Tony Ready for Comeback?

The Pastafina miracle cooker by Chef Tony Notaro, a retread of the Pasta Express, which debuted way back in 2006, could see new life in the direct-response TV sales market, according to product prognosticator Jordan Pine of SciMark Corp.

“I liked this product when it came out originally, and I think this revival version hits all the same, correct notes,” Pine writes at his SciMark Report blog.

Pine likes how the Pastafina commercial is shot, as well as pitchman Chef Tony’s skills: “The magic was always watching the pasta move as it cooks, and the production team has captured that. Tony is also in his element pitching anything Italian, and it shows in the passion he puts into his delivery.”

The current Pastafina As Seen on TV offer is two of the miracle vertical pasta cookers plus two recipe books for $10 plus S&P. Here’s where to order.

Here’s the original Pasta Express spot from 2006:

Infomercial Queen Forbes Riley to Host New TV Talk Show Series

Forbes Riley, long the doyenne of health-and-fitness infomercials, is hitting cable networks this spring with a new series of her Forbes Living TV talk show.

The fitness infomercial queen’s new series is aimed at athletes and exercisers of all skill levels who are looking to improve a personal best or master their sport or fitness regimen.

“Whether you’ve mastered a fitness routine or have become a pro at a favorite sport, there’s always room for improvement,” reads a news release about the series. “And to continue seeing results, fitness enthusiasts and athletes can’t stick to the same routine. Finding new challenges and ways to further develop and perfect skills is important to achieving peak performance.”

Forbes Living TV features celebrity interviews, and has pitched legendary products like the Living Well HealthMaster Fruit & Vegetable Emulsifier, Estrinol menopause relief and the SpinGym. The show airs on cable networks including WE and ION, as well as Fox and ABC broadcast stations.

Forbes Riley, who claims the mantle of “America’s Most Loved Health & Fitness Innovator,” has been a familiar television face for decades, as an actress, spokeswoman and TV host. She is in the Fitness Hall of Fame, and has sold over a billion dollars’ worth of products.

Infomercial King Kevin Trudeau to Remain Locked Up

Pitchman Trudeau pleads for mercy

Product pitchman Kevin Trudeau will remain behind bars for his cat-and-mouse asset-hiding scheme, despite his throwing himself at the mercy of a court.

“I would even submit myself to water-boarding.”

“I will do anything to get this over with,” Trudeau said at a federal hearing in Chicago. He even offered to undergo torture: “I don’t want to spend another day in prison more than I have to. I would even submit myself to water-boarding.”

Trudeau will spend at least another six weeks in jail. He was first put away in November 2013 for contempt as he battled the Federal Trade Commission, which had accused him of scheming to avoid payment of a $37.6 million sanction. The FTC went after him for making false claims in late-night infomercials for the book The Weight-Loss Cure “They” Don’t Want You to Know About.

Three Years Without Billy Mays. Still Have a Sad.

Time passes so quickly – it’s hard to believe that this is the third anniversary of the death of Billy Mays. We still miss him, and wonder what he would be pitching today, if Death had not taken him at the top of his game. We’ll never know, so let’s console ourselves with a survey of “Every Product Billy Mays Ever Pitched” from the folks at MentalFloss (or check our Top Ten Billy Mays Commercials). As devoted Billy Mays fanatics, we think they may have missed couple, but we applaud their efforts anyway – and we’ll close IN ALL CAPS TO HONOR BILLY’S UNIQUE PITCHING STYLE. GODSPEED, BILLY!

Three Years Without Billy Mays. Still Have a Sad.

New Product Tuesday with P90X2

P90X2 Extreme Workout New and ImprovedIntroducing the new and improved P90X2 extreme workout. You may have thought that sequels were for movies, books and video games only, but you’d be wrong. Now Beachbody has ramped up Tony Horton’s 90-day DVD fitness program to confuse your muscles even more with a new training technique called P.A.P., or post-activation potentiation.

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New Product Tuesday with Pro Touch Wedge

Pro Touch Wedge Golf ClubsYour Savvy Shopper is not a golfer, but those who frequent the links seem pretty excited about the Pro Touch Wedge, a new specialty golf club. It claims to the best choice for all shots under 100 yards, especially for tough lies like the rough or the bunker. This club’s unique feature is its Sole Channel Technology, deep grooves in the club head designed to guide your ball toward the target so you don’t need to change your swing or stance when taking tough shots. I learned this and much more while watching the 28 minute and 29 second Pro Touch Wedge infomercial, which was possibly even more sleep-inducing to this non-golfer than watching the PGA Tour on TV. If you’re a golfer, however, anything that can reduce your handicap is a potential life-changing experience. Watch it yourself below.

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BILLY MAYS MEMORIAL CAPS LOCK DAY, 2011

BILLY MAYS MEMORIAL CAPS LOCK DAY, 2011Some folks call it BILLY MAYS MEMORIAL CAPS LOCK DAY, some call it BILLY MAYS REMEMBRANCE DAY, but we all TYPE IN CAPS TO HONOR BILLY’S UNIQUE PITCHING STYLE. LOVE IT OR HATE IT, PUMP UP THE VOLUME OR HIT THE MUTE BUTTON, WE CAN ALL AGREE THAT BILLY MAYS CONVINCED MILLIONS OF PEOPLE TO BUY THE PRODUCTS HE PITCHED. HE WAS A FULL-VOLUME PITCHMAN, AND A STAND-UP GUY, AND THAT’S WHY TODAY WE SHOUT OUT IN ALL CAPS.

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New Product Tuesday with Supreme 90 Day Fitness

Supreme 90 Day Fitness ProgramChristmas is over and resolution time is almost here. Go ahead and enjoy a few more days of wanton indulgence, but you may be one of the millions of Americans who need to drop pounds and get in shape. Go look in the mirror and make an honest appraisal. Does your body need a major makeover?

If you have the gumption to make the commitment, Supreme 90 Day is the fitness program for both men and women that promises to get you lean, strong and ripped in just 90 days. Supreme 90 Day employs muscle confusion to keep the results coming. You get stronger every day, unlike ordinary workouts which can plateau over time so muscles stagnate. And you can do it at home without going to the gym.

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New Product Tuesday with One Second Needle

One Second NeedleYour Savvy Shopper is not the most domestic person on the planet. I’m more at home installing RAM or shoveling the driveway than sewing a button or hemming a pair of pants. The few times I’ve attempted sewing, it’s taken me 15 minutes just to get the needle threaded. Then i could finally start making pitifully crooked and unevenly-spaced stitches.

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