A friend of mine recently mentioned she’d seen Mr. Lid on TV. At first I thought she meant the 1972 movie with Kris Kristofferson and Gene Hackman, but it turns out I misremembered the title of that film. My friend went on to explain that Mr. Lid is a new food storage system where all the containers have attached lids. Mr. Lid Food Storage Containers are stackable, microwave-safe, and the leakproof and stay-closed properties of the vacuum seal lids are demonstrated in the commercial by both shaking and dropping. Personally, I’d have enjoyed seeing a Billy Mays-style “wow” demonstration involving a brave juggling clown and several Mr. Lid containers filled with hot soup or coffee.
As I’m sure you know (or you wouldn’t be reading this), ShamWow was a huge As Seen On TV success story earlier this year. Now we witness the introduction of the WOW Storage System. Maybe the people behind this new product figured adding a little of the “Wow” factor would help their product as well. Maybe they should have gone further and hired Vince Offer to pitch their product.
The WOW Storage System looks like a product chock full real-world usability goodness. The unique feature is the interchangeability of the lids and containers. Each piece can either be a top or a bottom, as they all fit together. This means never searching for a lid. It also means you can still easily attach an lid on a overfilled container. Will WOW Containers make you say “Wow!”?