DRTV firm Top Dog Direct invited inventors to pitch the next potential As Seen on TV hit product at its Speed Pitch in Philadelphia. The country’s biggest direct-marketing manufacturer and marketer hosted the event at the Liberty Bell/Independence Mall Visitor Center on Thursday, March 6, from 9 a.m. to noon, as reported by NJ.com. It featured a panel of experts on hand to judge participants’ 60-second pitches. Winners were awarded contracts that could lead to their product being sold on TV. Stay tuned to this blog for a run-down on the winning pitches.
Can the marketers behind Kangaroo Keeper Brite recreate the success of the original Kangaroo Keeper purse organizer by adding a light? There aren’t a lot of new ideas in the As Seen on TV world these days. Adding a new feature to a formerly successful product is what passes for innovation.
Reader’s Digest staff members recently did a hands-on test of 10 As Seen on TV products, and delivered their honest critiques. For “As Seen on TV: What Not to Buy,” writer Perri O. Blumberg enlisted colleagues at the magazine to help “separate the scams from the saviors” of 10 “products we all secretly want.”
The magazine recommends buying six of the 10 products, with the NutriBullet receiving a score of 4 out of 4 (“Order overnight!!”). The lowest-ranking products were Lint Lizard, with a zero out of 4 (“Need we say more?”), and the Twist n Clip, with a 0.5 out of 4 (“Practically a gag gift”).
Here are all 10 products Reader’s Digest reviewed, with their score, recommendation and retail price in quotes.
For this New Product Tuesday, we give you Grassology, a scientific breakthrough that grows green grass all year round that requires less mowing and watering. Just sprinkle these seeds on your existing lawn to grow a lush, virtually maintenance-free lawn.
The infomercial-fail montage is a web video art form that first appeared in 2009. For as long as there have been infomercials, there have been infomercial parodies, which seems almost redundant since the infomercials themselves are already in so-bad-they’re-good territory.
“that parallel world where people have a really hard time performing everyday tasks”
The advent of Internet video and easy editing software has given us priceless fast cuts of the best-worst moments in the infomercial universe, that parallel world where people have a really hard time performing everyday tasks. The first such montage, according to KnowYourMeme.com, was posted by online video curator Everything Is Terrible on FunnyorDie.com back in 2009.
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In 2010, a second montage appeared on YouTube (above). The vid’s popularity (it’s been viewed more than 2.3 million times) helped drive the infomercial-fail montage into the mainstream, and the compilations were soon appearing all over the net, including on Huffington Post and blogs like Infomercial Problems.
The makers of the Cleava clip-on camisole went after the maker of Cami Secret with a federal suit in a claim of patent infringement. Now it’s up to a jury to decide which company had the breast intentions in mind.
“It’s a copy, definitely.”
“It’s a copy. It’s a copy, definitely,” BraNovations Inc. president Michelle De Sousa told Florida’s NBC-2. De Sousa and her business partner and husband, vice president J. D. De Sousa, claim a much larger company, Cami Secret maker Ontel, copied their product after they refused to sell it to Ontel.
The De Sousas want Ontel to stop selling the Cami Secret. They also want a piece of the millions in profits Ontel has made so far.
Ontel’s defense is that BraNovations’s patent was never valid to begin with, and that the De Sousas just “want to get money out of Ontel.”
“I want to move in the direction of getting it in the big box stores like WalMart,” said Michelle. “With [Cami Secret] being there, WalMart is not going to take a product they’re already selling.”
“It’s been a long road, a long journey,” said J.D. “Me and my wife believe we’re just starting.”
In the meantime, you can still buy Cami Secret and take advantage of this special double offer.
In the infomercial universe, horrors lurk around every corner!
The cold, hard reality of everyday life, the dark underbelly just beneath the surface of the mundane, the lurking horrors that await us at every turn of our workaday lives, are exposed by the brilliant actors in this series of infomercial GIFs.
Infomercials are a public service announcement warning us of what’s about to leap out at us from behind that closed kitchen cupboard, the nasty spill that’s going to destroy everything you’ve worked so tirelessly for your entire miserable little life, the countless hidden household dangers that threaten to embarrass, to maim, to force you to jump out a plate-glass window—on fire!
The horror of exploding tacos!
Among our favorites of these infomercial GIFs is the woman with the exploding taco. The horror! The terrorists have clearly won.
Never attempt to pour a beverage!
But wait, there’s more! A big lesson of infomercials is that you should never, ever attempt to pour a beverage without using some kind of As Seen on TV device.
God did not intend for iron to go in dryer.
If you’re this stupid, no product can help you. Everyone knows this won’t work unless the iron is still plugged in.
A word on containers and depth perception
In the infomercial universe, people are dumb and have terrible eyesight and depth perception. Witness the hands attempting to place a lid on a container overflowing with food. Will it work? Well, no—you’re going to wind up with a gigantic, soul-killing counter mess. Surely there’s a product that will come to your rescue.
Infamous and inVinceableVince Offer is back peddling his Slap Chop in an attempt to resurrect interest in this once market-dominating As Seen on TV classic. As we demonstrated in this blog post a few years ago during the Slap Chop’s heyday, it’s easy to whip up a three-course meal in no time with this ultra-handy gadget.
“Slap Chop performs pretty much as advertised. You push down on the plunger and foods get chopped. The blade is sharp. The Slap Chop seems plenty sturdy and its butterfly hinge makes it easy to clean.”
And our rave back in 2009 still holds true: “We’re happy to say that the Slap Chop performs pretty much as advertised. You push down on the plunger and foods get chopped. The blade is sharp. While it’s not by any means a precision instrument, the Slap Chop seems plenty sturdy and its butterfly hinge makes it easy to clean.”
Original offer doubled: 2 for 1, plus 2 free Graty graters
The Slap Chop is the same easy-to-use everyday kitchen appliance that millions have added to their culinary routines, and with the current deal, you can get two for the price of one, plus get a bonus gift. Order now to get two Slap Chops, plus two Graty graters for $19.95 plus S&H! The Graty is a slick, easy-to-use grater for cheeses that comes with a lid, so you can keep it in the fridge and pull it out whenever you need to kick up pasta or tacos a notch or three.
For this New Product Tuesday, we look at a new take on traditional caulk, Flex ShotThick Rubber Adhesive Sealant. The biggest difference between Flex Shot and standard caulk is that it doesn’t dry out, so one tube can be used for years. It’s also resistant to mildew, so works great in bathrooms and kitchens.
Flex Shot fills large cracks and holes
“Flex Shot is the easy way to caulk, bond or seal almost anything, and it’s so easy to use,” says Flex Shot (and Flex Seal) maker Phil Swift. “It’s the neat and clean way to make easy repairs. Flex Shot is so thick, you can fill huge cracks and holes, making everything completely waterproof.”
Flex Shot lasts up to 30 years
The real surprise with this product is its longevity: Flex Shot stays put for as long as three decades, giving you piece of mind. As one famous pitchman says: “Set it and forget it!”
Flex Shot comes out nice and thick. It fills in large cracks and holes with total control—you stop, it stops. It dries to a nice, stretchy rubber that expands and contracts. Watch the commercial to see Flex Shot in action.
Get 2 for 1, plus free Flex Seal
Flex Shot is available in four colors: white, clear, black and almond. You’ll also get an extension tube that twists and locks for total control. But wait, because Phil Swift is doubling this As Seen on TV Flex Shot offer so you get two cans of Flex Shot and two extension tubes, plus a free Handy Can size of Flex Seal. This offer is not available in stores.