The F.B.I. says that ransomware is a clear and present danger to individuals, companies and the USA. Ransomware originates in Russia. This malicious intruder bypasses traditional security and antivirus software. It infects your computer, encrypts your most valuable files, then demands a ransom to get them back. Continue reading →
After years of TV commercials featuring attractive young women getting their virus-plagued computers tuned up with help from dads, customers or tech guys, PC Matic is changing their advertising strategy. The new PC Matic commercials all feature founder and CEO Rob Cheng. Continue reading →
I really love this commercial for PC Matic, PC Pitstop’s all-in-one PC optimization and anti-virus download. Yes, the overacting makes it almost seem like a parody. Yes, the actor playing the father breaks the fourth wall and speaks directly to the camera, but he does it in a mugging manner that lets you know that he realizes how hokey he sounds.
What I like about this spot is that it does a terrific job of communicating its core message: don’t buy a new computer just because it’s slow or has a virus. Fix it online with PC Matic. Even though the scene we’re watching is scripted and completely artificial, having the father recommend PC Matic to his daughter adds real credibility to a product in a field where there is a lot of competition from higher profile companies like Norton.