The company behind the iRenew bracelet has made millions in the past year convincing an all-too-receptive public that a cheap wristband has the potential to increase the wearer’s balance, strength and endurance. iRenew calls it Selective Frequency Resonance (SFR), but offers no coherent explanation of how it performs its claimed energy balancing magic. Haters have complained that demonstrations of effectiveness are faked.
Love the convenience of online holiday shopping, but hate those horrid shipping costs? Now you can get your favorite As Seen On TV products shipped FREE… from Walmart.
Walmart has kicked off the holiday season early this year by getting rid of something all online shoppers hate: shipping costs. From now until December 20th, over 60,000 products can be purchased at Walmart.com and either shipped directly to your home or the nearest Walmart store for free. Even sweeter is that unlike certain popular online shopping sites, there is no minimum purchase or annual fee required for free shipping.
If you’ve been watching the Yankees in the post-season baseball playoffs, it’s likely you’ve seen this spot for the officially licensed Derek Jeter New York Team Captain Coin. Look at the images in the infomercial and on the commemorative coin. Listen to the audio and read all the text on the official website. What’s missing is any reference to the team Derek Jeter so ably captains. No Yankees logo on his uniform. No visual or audio reference to the Yankees anywhere on the product or in the offer. This is still a cool collectible for Derek Jeter fans. I just wanted to highlight the complexities involved in sport licensing. Licensing a player’s name and likeness does not extend to his or her team. That obviously costs extra.
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