The As Seen on TV industry has long been ripe for parody, but the fact that it pulls down an estimated $400 billion a year from infomercial viewers makes it no laughing matter. It’s one of the most successful retail platforms in modern history. Yahoo’s Daily Ticker recently talked with As Seen on TV stalwart Scott Boilen of Allstar Products Group about the five top secrets that drive the success of an industry that sells you stuff you never thought you needed. Continue reading →
In one of his latest weekly roundups, direct-response product prognosticator Jordan Pine of SciMark Corp. declares it’s probably too soon to introduce a Snuggie clone, an idea that peaked a few years ago. TeleBrands’ Goody Hoody, opines Pine, is chasing what “was clearly a fad.”
“Trying to bring it back — even in a new and improved version — is a little like trying to bring back Zhu Zhu Pets, the Furby or any similar craze product,” writes Pine.
Of course, Telebrands founder A. J. Khubani passed on Snuggie several years back and missed out on the biggest As Seen on TV phenomenon of all time. Must still be a sore spot with A.J.
A. J. Khubani gave the world the PedEgg and Ambervision sunglasses.
A. J. Khubani has spent decades convincing people to buy products they didn’t know they needed. He hit the stratosphere with the PedEgg, which has sold 45 million units. His other successes include Ambervision sunglasses and the Windshield Wonder. Fox affiliate My9 NJ recently aired a 20-minute segment profiling the infomercial maestro on the 30th anniversary of his billion-dollar company, TeleBrands.
Introducing Forever Lazy, adult-size toddler pajamas made from the same toasty polar fleece used to make the Snuggie. You won’t be surprised to learn this warming wearable is marketed by Allstar, the same folks that convinced the American public to buy millions of cozy Snuggies a few years back. Forever Lazy is not just a blanket with sleeves. No, this revolution in lounging is a blanket with sleeves, legs, hood, and zippered flaps front and back for convenient access when nature calls.
Love the convenience of online holiday shopping, but hate those horrid shipping costs? Now you can get your favorite As Seen On TV products shipped FREE… from Walmart.
Walmart has kicked off the holiday season early this year by getting rid of something all online shoppers hate: shipping costs. From now until December 20th, over 60,000 products can be purchased at Walmart.com and either shipped directly to your home or the nearest Walmart store for free. Even sweeter is that unlike certain popular online shopping sites, there is no minimum purchase or annual fee required for free shipping.
Your Savvy Shopper had a little beginning-of-the-work-week-after-holiday-weekend confusion and forgot that it was already time for another New Product Tuesday! That would be a shame, because today’s feature is the most exciting new product I’ve seen in months! The Dreamie provides instant bedding wherever and whenever you need it, because it’s a top sheet, bottom sheet and pillowcase all in one. Perfect for when your wife kicks you out of the bed and you need to sleep on the sofa! Just checked into a sleazy motel and the bed linens don’t look too clean? Just throw your freshly-laundered Dreamie on top of the bed and you won’t need to wonder if those stains are fresh. If you’re too cheap to pay for a motel, the original Dreamie makes sleeping in the car more comfortable. Just carry it with you wherever you go (in the free carrying case) and you can just lay down and catch some ZZZZs whenever you get sleepy!
The people at Allstar Marketing (they market the Snuggie) aren’t content to have a Snuggie covering every man, woman and child in North America. No, now they want to put a Snuggie on your dog, too. If you haven’t been near a TV or Walgreens for the past year, I suppose it’s possible that you’re now aware of the Snuggie, a fleece blanket with sleeves. Since Snuggie for Dogs is available in the traditional colors that signify gender, I’d expect to see lots of pink and blue lumps on leashes strolling the streets of your neighborhood this fall and winter.