Snuggie Clone ‘Unlikely to Succeed’

In one of his latest weekly roundups, direct-response product prognosticator Jordan Pine of SciMark Corp. declares it’s probably too soon to introduce a Snuggie clone, an idea that peaked a few years ago. TeleBrands’ Goody Hoody, opines Pine, is chasing what “was clearly a fad.”

“Trying to bring it back — even in a new and improved version — is a little like trying to bring back Zhu Zhu Pets, the Furby or any similar craze product,” writes Pine.

Of course, Telebrands founder A. J. Khubani passed on Snuggie several years back and missed out on the biggest As Seen on TV phenomenon of all time. Must still be a sore spot with A.J.

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