The Pastafina miracle cooker by Chef Tony Notaro, a retread of the Pasta Express, which debuted way back in 2006, could see new life in the direct-response TV sales market, according to product prognosticator Jordan Pine of SciMark Corp.
“I liked this product when it came out originally, and I think this revival version hits all the same, correct notes,” Pine writes at his SciMark Report blog.
Pine likes how the Pastafina commercial is shot, as well as pitchman Chef Tony’s skills: “The magic was always watching the pasta move as it cooks, and the production team has captured that. Tony is also in his element pitching anything Italian, and it shows in the passion he puts into his delivery.”
Here’s the original Pasta Express spot from 2006: