New site adds element of ‘Surprisely’ to YouTube vids
When you’re enjoying a video of, say, a mailman battling a ferocious feline or an owl and a cat playing together in a tree, the last thing you want to see are those annoying pop-ups containing links to other videos or advertisements. Other things, such as top reader comments, video title and view count can also be annoying because they influence our perception. A new site has done away with these things, providing a clutter-free, more enjoyable YouTube viewing experience.
Just plug the video’s URL into the very simple interface at the Surprisely site, and it plays a full-screen version of the video with all the metadata scrubbed. To send or post the video, just copy the URL from the address bar. The link doesn’t even tell your email recipient or Facebook followers the name of the video, offering a surprise element that’s been all but lost to cynical web surfers. Surprisely is a surprisingly innovative use of Google’s YouTube Data API.
“Like telling a punchline ahead of the joke”
“In 2012 it occurred to us that the context of YouTube was affecting our relationship to it,” Surprisely cocreator David Lewandowski told Wired. “The video title, the view count, runtime, related videos, top comments—all of these shape your response to the content, often to its detriment. It’s like telling a punchline ahead of the joke.”