Category Archives: NFL

Axe Body Spray’s World-Peace Super Bowl Ad

“Make love, not war.”

For its brilliant and even heartwarming Super Bowl XLVIII ad, Axe body spray brings back that crusty but enduring 1960s chestnut: “Make love, not war.”

Axe, known for targeting hormone-crazy teens and twentysomethings with commercials showing how a spritzing of the body spray magically causes gorgeous women to throw themselves at young men, has taken a radically different tact for its 2014 Super Bowl spot.

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Preview Super Bowl Commercials on YouTube

This year, YouTube is giving the public a preview of full commercials set to air during Super Bowl XLVIII. It has not disclosed when all the commercials will be viewable on its Ad Blitz page, but there’s plenty to see there now. Currently, the page hosts a wealth of Super Bowl content, including ad teasers and Fox Sports analysis. The site also plans to offer custom content from YouTube stars, and to give viewers the chance to vote for their favorite ads after the big game.

Pie Chart: NFL’s 11 Minutes of Gameplay

nfl 11 minutes gameplay
The ball’s in play for just 11 minutes per game!

In case you missed it, a couple of years ago the Wall Street Journal performed a study of televised NFL games that yielded surprising results. It found that the ball is in play for only 11 minutes on average per game. The rest of the broadcast is taken up by crowd shots, commercials, replays and other nonplay content.

SportsGrid.com recently broke down the Journal’s results into this nifty pie chart.

The site likens the pie chart to a pizza, with game action representing just half a slice, and concludes: “Apparently football is not like pizza, because if someone brought you a tasty pie every Sunday but you couldn’t even eat half a slice, I think you’d tell that person to f**k off.”