DRTV firm Top Dog Direct invited inventors to pitch the next potential As Seen on TV hit product at its Speed Pitch in Philadelphia. The country’s biggest direct-marketing manufacturer and marketer hosted the event at the Liberty Bell/Independence Mall Visitor Center on Thursday, March 6, from 9 a.m. to noon, as reported by NJ.com. It featured a panel of experts on hand to judge participants’ 60-second pitches. Winners were awarded contracts that could lead to their product being sold on TV. Stay tuned to this blog for a run-down on the winning pitches.
Can the marketers behind Kangaroo Keeper Brite recreate the success of the original Kangaroo Keeper purse organizer by adding a light? There aren’t a lot of new ideas in the As Seen on TV world these days. Adding a new feature to a formerly successful product is what passes for innovation.
Reader’s Digest staff members recently did a hands-on test of 10 As Seen on TV products, and delivered their honest critiques. For “As Seen on TV: What Not to Buy,” writer Perri O. Blumberg enlisted colleagues at the magazine to help “separate the scams from the saviors” of 10 “products we all secretly want.”
The magazine recommends buying six of the 10 products, with the NutriBullet receiving a score of 4 out of 4 (“Order overnight!!”). The lowest-ranking products were Lint Lizard, with a zero out of 4 (“Need we say more?”), and the Twist n Clip, with a 0.5 out of 4 (“Practically a gag gift”).
Here are all 10 products Reader’s Digest reviewed, with their score, recommendation and retail price in quotes.
For this New Product Tuesday, we give you Grassology, a scientific breakthrough that grows green grass all year round that requires less mowing and watering. Just sprinkle these seeds on your existing lawn to grow a lush, virtually maintenance-free lawn.
For this New Product Tuesday, we look at a new take on traditional caulk, Flex ShotThick Rubber Adhesive Sealant. The biggest difference between Flex Shot and standard caulk is that it doesn’t dry out, so one tube can be used for years. It’s also resistant to mildew, so works great in bathrooms and kitchens.
Flex Shot fills large cracks and holes
“Flex Shot is the easy way to caulk, bond or seal almost anything, and it’s so easy to use,” says Flex Shot (and Flex Seal) maker Phil Swift. “It’s the neat and clean way to make easy repairs. Flex Shot is so thick, you can fill huge cracks and holes, making everything completely waterproof.”
Flex Shot lasts up to 30 years
The real surprise with this product is its longevity: Flex Shot stays put for as long as three decades, giving you piece of mind. As one famous pitchman says: “Set it and forget it!”
Flex Shot comes out nice and thick. It fills in large cracks and holes with total control—you stop, it stops. It dries to a nice, stretchy rubber that expands and contracts. Watch the commercial to see Flex Shot in action.
Get 2 for 1, plus free Flex Seal
Flex Shot is available in four colors: white, clear, black and almond. You’ll also get an extension tube that twists and locks for total control. But wait, because Phil Swift is doubling this As Seen on TV Flex Shot offer so you get two cans of Flex Shot and two extension tubes, plus a free Handy Can size of Flex Seal. This offer is not available in stores.
With Wonderbag, there’s nothing to plug in and no fuel to add. All you do is heat up your food on a conventional stove, then place your pot inside the Wonderbag and let it cook for up to 12 hours using the heat trapped inside.
The portable slow cooker is the brainchild of entrepreneur Sarah Collins, who hopes to empower people around the world “with a buy-one-give-one model to support getting Wonderbags into humanitarian relief,” according to the Wonderbag website. The site claims 650,000 bags have been distributed so far, and 6,000 have been bought in the United States and Europe.
For every Wonderbag sold via Amazon, the company gives one Wonderbag to an African family. Because the bag requires no fuel, families can save as much as 30 percent of their income. Here’s where to order.
For New Product Tuesday, we choose an item like the Mattress Wedge that we ourselves would actually use, that we feel might actually enrich our lives. No lie! It’s funny when something like the Mattress Wedge appears on the infomercial horizon and causes something to click in your brain—that “Aha!” moment when it all becomes clear, and you realize: Here is a thing that some clever so-and-so designed to fix a very real—and very menacing—modern problem! At last!
Mattress Wedge is the award-winning patented solution that closes the gap between your mattress and the wall or headboard of any size bed. Now pillows stay comfortably under your head, not under the bed. Use it in the kids’ room, where toys disappear in the open space between the bed and wall, and you’re stuck digging in the crack to retrieve them. Place a Mattress Wedge on your child’s bed, and those toys will never get lost again.
But wait—there’s more!
Mattress Wedge also comes with two detachable pockets in which you can hold remote controls, keys and whatever else you might want to keep handy next to your head.
For the dude in your life, rely on Bradford Exchange for a unique gift this Valentine’s Day. Act now to get it in time for the big day, and get free engraving on all jewelry. Bradford Exchange has been the go-to mail-order gift company for more than 30 years.
Sterling Silver Men’s 3-Diamond Ring With Engraved Message
This year’s hot gifts for him include this flashy sterling-silver ring featuring a bold, contemporary design and three genuine diamonds. The inside of the band is engraved with the message “Today, Tomorrow and Always.”
Super Bowl XLVIII Champions Seahawks Personalized Men’s Ring