Category Archives: New Products

DRTV Firm Top Dog Direct Hosts ‘Speed Pitch’

top dog direct
Top Dog Direct hosts Philly ‘Speed Pitch’

60 Seconds and . . . Bring It On!

DRTV firm Top Dog Direct invited inventors to pitch the next potential As Seen on TV hit product at its Speed Pitch in Philadelphia. The country’s biggest direct-marketing manufacturer and marketer hosted the event at the Liberty Bell/Independence Mall Visitor Center on Thursday, March 6, from 9 a.m. to noon, as reported by NJ.com. It featured a panel of experts on hand to judge participants’ 60-second pitches. Winners were awarded contracts that could lead to their product being sold on TV. Stay tuned to this blog for a run-down on the winning pitches.

Top Dog Direct is the company behind proven products like Mighty Putty Purple and Night View NV Night Driving Glasses.

Kangaroo Keeper Brite Lighted Purse Organizer – New Product Tuesday

Can the marketers behind Kangaroo Keeper Brite recreate the success of the original Kangaroo Keeper purse organizer by adding a light? There aren’t a lot of new ideas in the As Seen on TV world these days. Adding a new feature to a formerly successful product is what passes for innovation.

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‘Reader’s Digest’ Reviews: As Seen on TV

Reader’s Digest staff members recently did a hands-on test of 10 As Seen on TV products, and delivered their honest critiques. For “As Seen on TV: What Not to Buy,” writer Perri O. Blumberg enlisted colleagues at the magazine to help “separate the scams from the saviors” of 10 “products we all secretly want.”

The magazine recommends buying six of the 10 products, with the NutriBullet receiving a score of 4 out of 4 (“Order overnight!!”). The lowest-ranking products were Lint Lizard, with a zero out of 4 (“Need we say more?”), and the Twist n Clip, with a 0.5 out of 4 (“Practically a gag gift”).

Here are all 10 products Reader’s Digest reviewed, with their score, recommendation and retail price in quotes.

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New Product Tuesday: Mow Less With Grassology

For this New Product Tuesday, we give you Grassology, a scientific breakthrough that grows green grass all year round that requires less mowing and watering. Just sprinkle these seeds on your existing lawn to grow a lush, virtually maintenance-free lawn.

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New Product Tuesday: Flex Shot Adhesive Sealant

For this New Product Tuesday, we look at a new take on traditional caulk, Flex Shot Thick Rubber Adhesive Sealant. The biggest difference between Flex Shot and standard caulk is that it doesn’t dry out, so one tube can be used for years. It’s also resistant to mildew, so works great in bathrooms and kitchens.

Flex Shot fills large cracks and holes

“Flex Shot is the easy way to caulk, bond or seal almost anything, and it’s so easy to use,” says Flex Shot (and Flex Seal) maker Phil Swift. “It’s the neat and clean way to make easy repairs. Flex Shot is so thick, you can fill huge cracks and holes, making everything completely waterproof.”

Flex Shot lasts up to 30 years

The real surprise with this product is its longevity: Flex Shot stays put for as long as three decades, giving you piece of mind. As one famous pitchman says: “Set it and forget it!”

Flex Shot comes out nice and thick. It fills in large cracks and holes with total control—you stop, it stops. It dries to a nice, stretchy rubber that expands and contracts. Watch the commercial to see Flex Shot in action.

Get 2 for 1, plus free Flex Seal

Flex Shot is available in four colors: white, clear, black and almond. You’ll also get an extension tube that twists and locks for total control. But wait, because Phil Swift is doubling this As Seen on TV Flex Shot offer so you get two cans of Flex Shot and two extension tubes, plus a free Handy Can size of Flex Seal. This offer is not available in stores.

‘Does It Work?’: The StufZ Stuffed-Hamburger Maker Passes the Test

The newscaster has a tough time getting her words out in this news clip that is primed for the blooper reel, but she’s finally able to introduce the StufZ stuffed-hamburger maker.

“StufZ—you passed the Does It Work test.”

In this CBS-News Channel 3’s “Does It Work?” segment, the skeptical kitchen tester is happy with her results when she prepares a blue cheese and spinach burger. “StufZ—you passed the Does It Work test,” she says.

“StufZ™ doesn’t just smash two patties together — the secret is how it creates a deep cup and perfectly seals the outside, locking all that flavor inside.”
–Chef Brian Duffy

Order StufZ Stuffed Burger Maker

The pitchman for StufZ, chef Brian Duffy, demonstrates how to pack an endless variety of ingredients into a delicious burger. A few possibilities:

  • Chili, cheese and jalapeno
  • Mushrooms and Swiss cheese
  • Garlic, spinach, sun-dried tomatoes and parmesan
  • Mac & cheese
  • Pizza burger with mozzarella, pepperoni and tomato sauce.

If you want to try it for yourself, you can get two StufZ for $9.99 plus shipping and handling. Here’s where to order.

Could the ‘Wonderbag’ Slow Cooker Change the World?

Changing lives one Wonderbag at a time

The revolutionary new eco-friendly Wonderbag slow cooker, available at Amazon.com, could change the way you feed your family—while helping people in Africa feed theirs.

Its infomercial-ready name is ripe for marketing, but the Wonderbag has so far flown largely under the consumer radar. Attention has been ramping up, though, with the device and its inventor being featured in the New York Times, the San Francisco Chronicle, Cosmopolitan, O Magazine, the London Times, and on websites including Epicurious and the Huffington Post.

With Wonderbag, there’s nothing to plug in and no fuel to add. All you do is heat up your food on a conventional stove, then place your pot inside the Wonderbag and let it cook for up to 12 hours using the heat trapped inside.

“Buy-one-give-one model”

The portable slow cooker is the brainchild of entrepreneur Sarah Collins, who hopes to empower people around the world “with a buy-one-give-one model to support getting Wonderbags into humanitarian relief,” according to the Wonderbag website. The site claims 650,000 bags have been distributed so far, and 6,000 have been bought in the United States and Europe.

For every Wonderbag sold via Amazon, the company gives one Wonderbag to an African family. Because the bag requires no fuel, families can save as much as 30 percent of their income. Here’s where to order.

New Product Tuesday: Destroy Bed Gap With Mattress Wedge

Close the gap with Mattress Wedge

For New Product Tuesday, we choose an item like the Mattress Wedge that we ourselves would actually use, that we feel might actually enrich our lives. No lie! It’s funny when something like the Mattress Wedge appears on the infomercial horizon and causes something to click in your brain—that “Aha!” moment when it all becomes clear, and you realize: Here is a thing that some clever so-and-so designed to fix a very real—and very menacing—modern problem! At last!

Mattress Wedge is the award-winning patented solution that closes the gap between your mattress and the wall or headboard of any size bed. Now pillows stay comfortably under your head, not under the bed. Use it in the kids’ room, where toys disappear in the open space between the bed and wall, and you’re stuck digging in the crack to retrieve them. Place a Mattress Wedge on your child’s bed, and those toys will never get lost again.

But wait—there’s more!

Mattress Wedge also comes with two detachable pockets in which you can hold remote controls, keys and whatever else you might want to keep handy next to your head.

 

Don’t Forget Your Dude: Valentine’s Day Gifts for Him

For the dude in your life, rely on Bradford Exchange for a unique gift this Valentine’s Day. Act now to get it in time for the big day, and get free engraving on all jewelry. Bradford Exchange has been the go-to mail-order gift company for more than 30 years.

Sterling Silver Men’s 3-Diamond Ring With Engraved Message

Sterling Silver Men's 3-Diamond Ring With Engraved MessageThis year’s hot gifts for him include this flashy sterling-silver ring featuring a bold, contemporary design and three genuine diamonds. The inside of the band is engraved with the message “Today, Tomorrow and Always.”

Super Bowl XLVIII Champions Seahawks Personalized Men’s Ring

Super Bowl XLVIII Champions Seahawks Personalized Men's RingThe sports fan in your life can celebrate the Seahawks’ recent Super Bowl win with this sterling-silver ring with 18k-gold plating. It comes with a gift box and free engraving of your man’s initials.

Seattle Seahawks Super Bowl XLVIII Champs Collector Plate 

Seattle Seahawks Super Bowl XLVIII Champs Collector PlateThis officially licensed Heirloom Porcelain Super Bowl XLVIII collector plate is limited to an edition of 4,800. It features game highlights, logos and a platinum border.

Seattle Seahawks Super Bowl XLVIII Championship Stein

Seattle Seahawks Super Bowl XLVIII Championship SteinThis commemorative stoneware stein honoring the Seahawks’ Super Bowl win features a “pigskin” handle, a football topper and game images, and is limited to an edition of 5,000.