Category Archives: Marketing

New Product Tuesday with Over the Door Wonder Hanger

Over the Door Wonder HangerIf you’ve ever studied marketing, you probably learned about product line extensions. That’s when the name of an already successful product is used to market a new item in the same category. Think Coke, Diet Coke, Cherry Coke, Coke Zero, etc. In the world of As Seen on TV products, a good example would be Snuggie, Designer Snuggie, Snuggie for Kids and Snuggie for Dogs. Product line extensions are a good way to extend the limited lifespan of As Seen on TV brands.

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