Know Your Meme: The Infomercial-Fail Montage

infomercial fails
The first infomercial-fail montage appeared in 2009.

The infomercial-fail montage is a web video art form that first appeared in 2009. For as long as there have been infomercials, there have been infomercial parodies, which seems almost redundant since the infomercials themselves are already in so-bad-they’re-good territory.

“that parallel world where people have a really hard time performing everyday tasks”

The advent of Internet video and easy editing software has given us priceless fast cuts of the best-worst moments in the infomercial universe, that parallel world where people have a really hard time performing everyday tasks. The first such montage, according to KnowYourMeme.com, was posted by online video curator Everything Is Terrible on FunnyorDie.com back in 2009.

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In 2010, a second montage appeared on YouTube (above). The vid’s popularity (it’s been viewed more than 2.3 million times) helped drive the infomercial-fail montage into the mainstream, and the compilations were soon appearing all over the net, including on Huffington Post and blogs like Infomercial Problems.

More detailed info on the meteoric rise of the infomercial-fail meme.

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