As Seen On TV Video • Infomercials
Former ShamWow champion Vince Offer has managed to use his legendary salesmanship to convince an earth woman to tie the knot. The salesman from another planet wed Melody Claire in Malibu, California, before friends and family. Continue reading
The As Seen on TV industry has long been ripe for parody, but the fact that it pulls down an estimated $400 billion a year from infomercial viewers makes it no laughing matter. It’s one of the most successful retail platforms in modern history. Yahoo’s Daily Ticker recently talked with As Seen on TV stalwart Scott Boilen of Allstar Products Group about the five top secrets that drive the success of an industry that sells you stuff you never thought you needed. Continue reading
What exactly are you paying for?
Proactiv has become the go-to acne treatment for today’s young adults. Guthy Renker, the company that markets Proactiv and Proactiv+, spends $200 million a year to run TV commercials convincing pimply youth that Proactiv is more effective than drugstore products like Clearasil or Stridex. Instead, they’re shelling out big bucks for Proactiv’s three-part “system” that sure seems to work for the acne-free celebs who shill for the product. Continue reading
Direct-response TV product marketer Top Dog Direct did not pick any winners at last week’s Shark Tank-like pitch-a-thon in Philadelphia. But it did see lots of very creative folks with lots of creative—and often bizarre—product ideas. Such as a bib made for sloppy adults. Continue reading
Watching him in action in this video, you can see where Vince Offer gleaned much of his humor, if none of his bombast. Al Spino, the original pitchman for ShamWow, was a mentor not only to Offer, but also to the late, great Billy Mays and a slew of other industry big-mouths. On March 12, Spino, who was featured in the 1999 documentary Pitch People, left this world at the age of 78 to hawk As Seen on TV products in the great infomercial in the sky.
“Life’s a pitch!”
Fellow pitchman Andrew Sullivan posted this memorial on his Facebook page:
“Al Spino, my friend and one of the greatest pitchmen ever passed away today at 78 years of age! Al You are a legend, you will be missed, I love you! Thanks for all the one-liners and laughs. RIP my friend and go and find Billy and bally a tip! Life’s a pitch!”
Like a magic trick and drinking vessel in one!
For this New Product Tuesday, we bring you the Wow Cup—which is basically a magic trick and drinking vessel in one! Judging from the video, which features a De La Soul-style rave-up and excited kids—who at one point are seen actually flying through outer space—this is one crazy drinking cup. What makes it so crazy? The craziness lies in its magic-like design that prevents your beverage from leaking out, no matter what kind of crazy shenanigans you get up to. The Wow Cup is also dishwasher safe, BPA-free and virtually indestructible—and it comes in four colors!
Get 2 Wow Cups for the price of 1 (plus S&H) with this As Seen on TV offer if you order now!
Wow Cup magically seals itself.
Drink your fill. When you’re done, Wow Cup automatically seals itself. The secret is Wow Cup’s auto sealing technology that allow liquid to flow only when you drink. Once you stop, it forms a water tight seal, guaranteed.
Spill-defying shenanigans possible while using Wow Cup include (but are not limited to):
- Water skiing!
- Waterfall diving!
- Trampoline flips!
- Trips and falls!
- Reckless driving!
- Space flight!
(The Wow Cup is not guaranteed to let you fly in space.)
60 Seconds and . . . Bring It On!
DRTV firm Top Dog Direct invited inventors to pitch the next potential As Seen on TV hit product at its Speed Pitch in Philadelphia. The country’s biggest direct-marketing manufacturer and marketer hosted the event at the Liberty Bell/Independence Mall Visitor Center on Thursday, March 6, from 9 a.m. to noon, as reported by NJ.com. It featured a panel of experts on hand to judge participants’ 60-second pitches. Winners were awarded contracts that could lead to their product being sold on TV. Stay tuned to this blog for a run-down on the winning pitches.
Reader’s Digest staff members recently did a hands-on test of 10 As Seen on TV products, and delivered their honest critiques. For “As Seen on TV: What Not to Buy,” writer Perri O. Blumberg enlisted colleagues at the magazine to help “separate the scams from the saviors” of 10 “products we all secretly want.”
The magazine recommends buying six of the 10 products, with the NutriBullet receiving a score of 4 out of 4 (“Order overnight!!”). The lowest-ranking products were Lint Lizard, with a zero out of 4 (“Need we say more?”), and the Twist n Clip, with a 0.5 out of 4 (“Practically a gag gift”).
Here are all 10 products Reader’s Digest reviewed, with their score, recommendation and retail price in quotes.