It’s a long shot, but the makers of HAPIfork are betting people will pay $100 for an electronic eating utensil that criticizes their eating habits. A reporter from the Wall Street Journal recently took one for a two-week spin.
“While the fork has its faults, using it for two weeks has challenged me to think more about what I take from my plate.”
“While the fork has its faults, using it for two weeks has challenged me to think more about what I take from my plate,” wrote Joanna Stern. “Two bites within 10 seconds, and the fork will reprimand you with a buzz of the tines and a blinking red light. The vibration is quick and painless—think electric toothbrush. Separate your bites by 10 seconds or more, and the fork stays quiet and blinks green to show approval. You can decrease or increase the interval between bites, but Hapilabs says 10 seconds is ideal when the goal is to make a well-proportioned meal last 20 minutes, something dietitians I spoke to recommend.”