AromaTrim was an insanely bizarre infomercial weight loss product from Forbes Riley, one of our favorite As Seen on TV personalities, pitched way back in 1996. Believe it or don’t, AromaTrim is a stinky hunk of plastic that you hold under your nose to make you lose your appetite for your favorite foods.
What does AromaTrim smell like? Limburger, vomit, poop, ammonia? Who knows? We guess you’d need to ask Forbes, because this product hasn’t been on the market for well over a decade. Apparently your $49.95 (?!) got you two stinky plastic blocks with distinctly different but equally awful scents, because different types of food need different stinks to make them repellent.
Forbes Riley, long the doyenne of health-and-fitness infomercials, is hitting cable networks this spring with a new series of her Forbes Living TV talk show.
The fitness infomercial queen’s new series is aimed at athletes and exercisers of all skill levels who are looking to improve a personal best or master their sport or fitness regimen.
“Whether you’ve mastered a fitness routine or have become a pro at a favorite sport, there’s always room for improvement,” reads a news release about the series. “And to continue seeing results, fitness enthusiasts and athletes can’t stick to the same routine. Finding new challenges and ways to further develop and perfect skills is important to achieving peak performance.”
Forbes Riley, who claims the mantle of “America’s Most Loved Health & Fitness Innovator,” has been a familiar television face for decades, as an actress, spokeswoman and TV host. She is in the Fitness Hall of Fame, and has sold over a billion dollars’ worth of products.