As Seen On TV Video • Football
That classic Orwellian ad by Apple that made Super Bowl commercials as popular as the game itself was actually reviled by the company’s execs, who attempted to yank ‘1984’ before it aired.
“We showed them a rough draft, and they thought we were insane.”
This year’s Super Bowl XLVIII marks the 30th anniversary of this iconic spot, and of the Macintosh computer it touted as a hip alternative to IBM’s products. If it hadn’t been for Steve Jobs’s love of the commercial—and some ad execs who didn’t follow orders from the top—Super Bowl XVIII viewers’ jaws wouldn’t have dropped as the muscled blonde athlete ran through director Ridley Scott’s dystopian vision wielding her mighty hammer of freedom from the mundane.