PC Matic CEO Rob Cheng has been the company’s main spokesperson for some time now. In the latest spot, Rob gets other members of the PC Matic team into the act. They all seem like nice people, and PC Matic is an award-winning product, made in the USA, that proactively protects your computer against malware and viruses. Who knows the product better than those who build, sell and support it? And why spend money on professional actors when your employees will do it for free?
PC Matic CEO Rob Cheng wants you to know that his Windows antivirus software is completely developed and supported in the USA, while other PC security software is developed in foreign countries — the same countries where dangerous malware and ransomware is created. Continue reading →
The As Seen on TV industry has long been ripe for parody, but the fact that it pulls down an estimated $400 billion a year from infomercial viewers makes it no laughing matter. It’s one of the most successful retail platforms in modern history. Yahoo’s Daily Ticker recently talked with As Seen on TV stalwart Scott Boilen of Allstar Products Group about the five top secrets that drive the success of an industry that sells you stuff you never thought you needed. Continue reading →
After years of TV commercials featuring attractive young women getting their virus-plagued computers tuned up with help from dads, customers or tech guys, PC Matic is changing their advertising strategy. The new PC Matic commercials all feature founder and CEO Rob Cheng. Continue reading →
Direct-response TV product marketer Top Dog Direct did not pick any winners at last week’s Shark Tank-like pitch-a-thon in Philadelphia. But it did see lots of very creative folks with lots of creative—and often bizarre—product ideas. Such as a bib made for sloppy adults. Continue reading →
TurboTax Canada, the online tax filing service, has launched the clever “My First Time” ad campaign targeting millennials, in which cool, swinging young people describe their “first time.” Wink wink. But the first time they’re talking about isn’t hot, steamy sex. They’re talking about filing taxes.
Can the marketers behind Kangaroo Keeper Brite recreate the success of the original Kangaroo Keeper purse organizer by adding a light? There aren’t a lot of new ideas in the As Seen on TV world these days. Adding a new feature to a formerly successful product is what passes for innovation.
The infomercial-fail montage is a web video art form that first appeared in 2009. For as long as there have been infomercials, there have been infomercial parodies, which seems almost redundant since the infomercials themselves are already in so-bad-they’re-good territory.
“that parallel world where people have a really hard time performing everyday tasks”
The advent of Internet video and easy editing software has given us priceless fast cuts of the best-worst moments in the infomercial universe, that parallel world where people have a really hard time performing everyday tasks. The first such montage, according to KnowYourMeme.com, was posted by online video curator Everything Is Terrible on FunnyorDie.com back in 2009.
In 2010, a second montage appeared on YouTube (above). The vid’s popularity (it’s been viewed more than 2.3 million times) helped drive the infomercial-fail montage into the mainstream, and the compilations were soon appearing all over the net, including on Huffington Post and blogs like Infomercial Problems.