Bikinis + beach + trespassing = death!
An Australian advertising firm has resurrected the spirit of those 1950s “educational” shock films with a slick commercial that warns young people of the potentially deadly consequences of skipping school to frolic on a beach.
Four friends hit the road in a microbus, then trespass behind a chain-link fence to get to a pretty perfect beach. While they’re performing said frolicking, we see the young people start getting blown up one by one in an explosively blood-red manner until there’s just one bikini-clad girl left, staring at the gore she’s now covered in—the dark-magenta remains of her now-blown-up friends. Then the camera pulls out for the big reveal: According to a sign on the fence, they’ve trespassed onto an explosives testing site. Then these words appear on the screen: “This is what happens when you slack off. Stay in school.”
“It’s a bit of a f–k you to advertising.”
The ad is “about contradicting standard advertisements — it’s a bit of a fuck you to advertising in general,” said ad cocreator Henry Inglis of production company Henry & Aaron, which made the film for the nonprofit Learn for Life Foundation. “It’s playing on those idealized commercials of people breaking free from their confines. We completely reverse that.”
The inspiration behind the ad, of course, includes those high-production-value hits of yesteryear like Signal 30 (1959) . . .
. . . the Red Asphalt series (1960–) . . .
. . . and, of course, Dangerous Playground (1950s):