Category Archives: College

Commercial: Stay in School . . . or Get Blown Up!

Bikinis + beach + trespassing = death!

An Australian advertising firm has resurrected the spirit of those 1950s “educational” shock films with a slick commercial that warns young people of the potentially deadly consequences of skipping school to frolic on a beach.

Four friends hit the road in a microbus, then trespass behind a chain-link fence to get to a pretty perfect beach. While they’re performing said frolicking, we see the young people start getting blown up one by one in an explosively blood-red manner until there’s just one bikini-clad girl left, staring at the gore she’s now covered in—the dark-magenta remains of her now-blown-up friends. Then the camera pulls out for the big reveal: According to a sign on the fence, they’ve trespassed onto an explosives testing site. Then these words appear on the screen: “This is what happens when you slack off. Stay in school.”

“It’s a bit of a f–k you to advertising.”

The ad is “about contradicting standard advertisements — it’s a bit of a fuck you to advertising in general,” said ad cocreator Henry Inglis of production company Henry & Aaron, which made the film for the nonprofit Learn for Life Foundation. “It’s playing on those idealized commercials of people breaking free from their confines. We completely reverse that.”

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Bold Ideas: Pay College Debt with Cap Ads!

Graduation Commencement Cap
Biz student offers ad space on commencement cap

In a bold bid to help pay off his student loans as he enters an ever-chaotic job market, business major Alex Benda is selling ad space on his commencement cap.

“It’s scary to think I’m about to go out into this economy and try to find a job and have all this debt I’ll have to start paying,” Benda, 22, told the Detroit Free Press. “I started thinking, ‘Do I have anything available I could sell?’ ”

The University of Michigan-Flint student is offering 100 1-inch by 1-inch ads on the surface of his 10-inch-square cap for $300 apiece, which, if he’s successful in selling them, will take care of his $30k in debt.

As of January 23, Benda has raised $3,200 on his page.

“I love ‘thinking outside of the box’ to solve everyday problems,” he writes on the site. “It is this approach that gave me the idea to sell 1×1 inch squares on top of my graduation cap to pay for my student loans. While walking across stage to accept my hard earned diploma, I will have the attention of thousands of spectators.”