Category Archives: Celebrity Endorsements

Is Proactiv Better than Cheaper Drugstore Acne Products?

Young women treating their acne

What exactly are you paying for?

Proactiv has become the go-to acne treatment for today’s young adults. Guthy Renker, the company that markets Proactiv and Proactiv+, spends $200 million a year to run TV commercials convincing pimply youth that Proactiv is more effective than drugstore products like Clearasil or Stridex. Instead, they’re shelling out big bucks for Proactiv’s three-part “system” that sure seems to work for the acne-free celebs who shill for the product. Continue reading

Shirley Temple Dead at 85, Leaves Behind Classic Film Legacy on DVD

Iconic child star Shirley Temple Black, who sang signature hits like “On the Good Ship Lollipop” and starred in movies like Rebecca of Sunnybrook Farm, Heidi and Bright Eyespassed away at age 85 in the San Francisco suburb of Woodside, Calif.

The adorable curly-haired Temple was a top box-office draw between 1935 and 1938, and saw a cottage industry of products featuring her likeness flood store shelves. A nonalcoholic cocktail was even named after her. The movie-going public largely lost interest in Temple after she grew out of childhood, and she retired from acting at age 21. She then pursued a successful career in conservative politics, eventually becoming a U.S. ambassador.

For the most comprehensive look back at Temple’s short-lived but meteoric career, check out the Shirley Temple Little Darling DVD Collection, featuring restored versions of 18 of her classic films, in both color and black-and-white.

Infomercial Queen Forbes Riley to Host New TV Talk Show Series

Forbes Riley, long the doyenne of health-and-fitness infomercials, is hitting cable networks this spring with a new series of her Forbes Living TV talk show.

The fitness infomercial queen’s new series is aimed at athletes and exercisers of all skill levels who are looking to improve a personal best or master their sport or fitness regimen.

“Whether you’ve mastered a fitness routine or have become a pro at a favorite sport, there’s always room for improvement,” reads a news release about the series. “And to continue seeing results, fitness enthusiasts and athletes can’t stick to the same routine. Finding new challenges and ways to further develop and perfect skills is important to achieving peak performance.”

Forbes Living TV features celebrity interviews, and has pitched legendary products like the Living Well HealthMaster Fruit & Vegetable Emulsifier, Estrinol menopause relief and the SpinGym. The show airs on cable networks including WE and ION, as well as Fox and ABC broadcast stations.

Forbes Riley, who claims the mantle of “America’s Most Loved Health & Fitness Innovator,” has been a familiar television face for decades, as an actress, spokeswoman and TV host. She is in the Fitness Hall of Fame, and has sold over a billion dollars’ worth of products.

Yabba Dabba Don’t: ‘Flintstones’ Sold Cigs, Sexism

Kids who grew up in the 70s and 80s were treated to a more kid-friendly version of those beloved prehistoric working stiffs, the Flintstones. But when it started out in the 60s, The Flintstones was a Honeymooners clone made for adults. This was obvious from the content of the 1960 to 1966 original run, featuring domestic and blue-collar situations. Can kids really relate to getting laid off, working a thankless, dead-end job, or getting into trouble with the little lady?

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Facebook, Google Unkind to Marijuana Advertising

Young woman smoking a marijuana joint
Facebook, Google cold to pot ads

The big Internet companies are behind the “high” times when it comes to legal weed. Even though they’re able to localize advertisements to niche geographical markets, Google and Facebook currently refuse to run ads from the burgeoning marijuana industry in places like Colorado and Washington state, where it’s now legal to buy and sell the once taboo drug for recreational use.

“It’s pretty ridiculous and short-sighted — not to mention hypocritical — for them to leave those legitimate ad dollars on the table,” wrote Taylor West, of the National Cannabis Industry Association, to GigaOm.com. “We are told that our posts ‘violate content guidelines,’ or something along those lines.”

Facebook cites — but does not define — “risk” associated with running pot ads. “The risk of attempting to allow ads promoting the drug in certain states or countries where it is legal is too high (no pun intended) for us to consider at this time,” Facebook rep Tim Rathschmidt wrote to GigaOm.

Twitter is also cold to pro-marijuana advertising, reports AdWeek.com. But  marketing insiders tell AdWeek they expect this to change when the industry’s huge returns become evident. And when the celebrity endorsements start going viral.

“Snoop Dogg can be the Michael Jordan of the weed market,” said Nick Adler of lifestyle marketing firm Cashmere Agency.

It’s only a matter of time until Snoop and other pot luminaries, like Woody Harrelson and Willie Nelson, are being courted with huge deals to endorse what was once the scourge of society.

Video: ‘Full House’ Bros Reunite for Super Bowl Ad

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While you probably shouldn’t hold your breath for a proper Full House reunion, fans of the dopey 1980s famcom are in for a treat. John Stamos, Bob Saget and Dave Coulier are featured in a teaser for an upcoming Super Bowl ad for Dannon’s Oikos Greek Yogurt.

When Saget suggests it’s time for the trio to get their own houses, the other two roundly dismiss the idea.

EntertainmentWeekly.com doubts that any characters beyond the “Uncle Jesse/Danny/Joey trifecta” will make an appearance in the full Super Bowl version, but opines: “Maybe the gang invited Scott Weinger, a.k.a. Steve, over for game day! Maybe they’ll realize that the sportscaster they’re watching looks an awful lot like Lori Loughlin! Maybe their party gets crashed by an all-grown-up Andrea Barber, better known as Kimmy Gibbler! And given Oikos’s ‘Greek’ origins, a beyond-the-grave visit from Papouli’s ghost would be more than appropriate.”

There’s actually a website with behind-the-scenes material from the filming of this heartwarming nostalgia trip. If you’re feeling nostalgic, check out Warner Home Video’s definitive Full House: The Complete Series Collection.

Video: Celebrities Before They Made It

Before he headed up The Office or even commentated on The Daily Show, a young Steve Carell could be seen hawking fried chicken in commercials for a regional fast-food chain. Tina Fey, barely recognizable compared to her turns on Saturday Night Live and 30 Rock, could be seen in a creepy abandoned building talking up the virtues of a bank. A baby-faced Aaron Paul, aka Jesse Pinkman of Breaking Bad fame, seemed to be going through withdrawal symptoms as he anticipated his next fix of Corn Pops.

See these now-famous faces and more in the latest edition of “Before They Were Famous” on YouTube channel Screen Junkies.

Study: 4 in 5 Super Bowl Ads Don’t Work


Super Bowl adsThe vast majority of Super Bowl ads don’t bring sales for companies shelling out the big bucks to get them in front of millions of eyes every year, suggests a new study.

Eighty percent of game-day ads are ineffective, research firm Communicus found. That compares to the average of 60 percent of all ads the firm finds to be ineffective among consumers. Continue reading

JNL Fusion: New DVD Workout Program from Jennifer Nicole Lee

JNL Fusion DVD workout program from Jennifer Nicole LeeInternational fitness celebrity Jennifer Nicole Lee is back with a new DVD workout program, JNL Fusion. Best known for pitching the Ab Circle Pro, Jennifer is back with this new fitness regimen that doesn’t need expensive hardware. Just you, a DVD player, a 5′ x 5′ area to exercise and 30 minutes a day. If you put forth the effort, JNL Fusion promises to transform your saggy flabbiness into the body of a fitness model in just 60 days.

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