The product spotlight will shine on amazingly effective odor eliminator What Odor? on the May 6 episode of Discovery Channel’s Pitchmen with Billy Mays and Anthony Sullivan (10 p.m. EDT on Discovery Channel. See your TV schedule for encore broadcasts). As you can see in this clip from the episode, What Odor? is safe enough to spray in your mouth. But will it be effective in stopping stink when Billy gets sprayed by a skunk?