A colleague sent me a link to the above chart, the most unique infographic I’ve seen, and I’ve eyeballed a lot of charts. Back in my agency days, I was required to view thousands of unnecessary PowerPoint presentations daily (straining to stay awake while pretending to pay rapt attention).
I’m used to seeing colorful charts displaying market share, sales projections or demographics. Never have I seen a pie chart illustrating the components of a pitchman’s legacy. Until today. Interesting idea, but I have a few issues with the underlying data.
First, what about The Underground Comedy Movie and Vince’s lawsuit against Scientology? Don’t they at least get tiny slivers of pie as career milestones for which Vince will be remembered?
Concerning the 2009 hooker beat-down and arrest, I find Vince’s behavior as appalling as the next person. Or I should say, the next person I can find who actually knows about it. Many people don’t watch much commercial TV, and among those that do, only a few pay close attention to ads. Over half my friends and relatives don’t recognize the name of Billy Mays, much less Vince Offer. I don’t think that many potential customers are aware of Vince’s ugly incident, and the more time passes, the less it will matter to his bottom line. No way it should be a Pac Man-shaped piece of this pie.
Vince Offer Shlomi is young enough to pitch for decades if he chooses. And he’s a reluctant pitchman who’d rather be a film director. His first As Seen on TV product was his own movie, back in 1999. As of this writing (May 2010), he’s marketed two other DRTV products, and ShamWow and Slap Chop were both very successful. He’s got new product in the pipeline, and a new Vince pitch would stand in stark contrast to the mostly boring short form spots being produced today.
In or out of infomercials, Vince can still produce pie-worthy slivers of publicity. Don’t write his obit just yet.