We were fascinated by this story featured on Wednesday’s NPR Show All Things Considered. A.J. Khubani, President and CEO of Telebrands, revealed the secret of why As Seen On TV products do so well during periods of severe recession. Other advertisers, like car makers, aren’t buying as much commercial time on TV. This allows direct response companies to buy up the excess inventory from stations and networks at the lowest possible price, bombarding potential buyers with pitches for As Seen On TV Products. Glad somebody is profiting from this horrible economy.