So who buys the majority of car care products? Men, I’m guessing. At least that’s what DRTV marketers think, based upon commercials like this one for the Wash Wizard. How do you get men to pay attention to your product? Show it demonstrated by women in bikinis, that’s how! It’s strange, however, that once your attention has been grabbed, the bikini girls are gone and never reappear.
Sorry, video is no longer available.