New Product Tuesday with Over the Door Wonder Hanger

Over the Door Wonder HangerIf you’ve ever studied marketing, you probably learned about product line extensions. That’s when the name of an already successful product is used to market a new item in the same category. Think Coke, Diet Coke, Cherry Coke, Coke Zero, etc. In the world of As Seen on TV products, a good example would be Snuggie, Designer Snuggie, Snuggie for Kids and Snuggie for Dogs. Product line extensions are a good way to extend the limited lifespan of As Seen on TV brands.

That’s a roundabout way to get to today’s new product: The Over the Door Wonder Hanger. This line extension of the original Wonder Hanger slips over a door instead of hanging on a rod. It still performs the same function of hanging five garments in the space of one, but in a new way that makes it easy to differentiate from the original product.

The Over the Door Wonder Hanger offer is also a great example of bundling, where several other items are offered “free,” but extra processing and shipping charges apply, something I’ll discuss in more detail in a future post.

Leave a Reply

Your email address will not be published. Required fields are marked *