If you’ve ever studied marketing, you probably learned about product line extensions. That’s when the name of an already successful product is used to market a new item in the same category. Think Coke, Diet Coke, Cherry Coke, Coke Zero, etc. In the world of As Seen on TV products, a good example would be Snuggie, Designer Snuggie, Snuggie for Kids and Snuggie for Dogs. Product line extensions are a good way to extend the limited lifespan of As Seen on TV brands.
That’s a roundabout way to get to today’s new product: The Over the Door Wonder Hanger. This line extension of the original Wonder Hanger slips over a door instead of hanging on a rod. It still performs the same function of hanging five garments in the space of one, but in a new way that makes it easy to differentiate from the original product.
The Over the Door Wonder Hanger offer is also a great example of bundling, where several other items are offered “free,” but extra processing and shipping charges apply, something I’ll discuss in more detail in a future post.