Wikipedia describes Robert John Burck, better known as the Naked Cowboy, is an American busker and prominent fixture of New York City’s Times Square. His routine consists of playing guitar wearing only cowboy boots, a hat, and underwear briefs, with the guitar strategically placed to give the illusion of nudity.” So, naturally, he’s marketing Naked Cowboy Naked Whey, his own brand of flavored whey supplement.
Your Savvy Shopper is 5’11” and 140 lbs. We do a few curls now and then, but we don’t have the need to bulk up like Mr. Naked Cowboy. So we really don’t know what makes one whey product better than another. But if we were in the market for a better whey, certainly the endorsement of a guy who plays guitar on street corners in his underwear would play a major role in our decision-making process.