Does the humble bottle opener really need a redesign? Will a titillating name, unique form factor and magnetic bottle cap retention be enough to make My Top Off a summertime As Seen on TV sensation? Newcomer pitchman Michael Bee is sporting spiky hair in the TV spot. That worked for Vince from ShamWow back in 2008, but Vince pitched a product with very demonstrable benefits. What does My Top Off do? It opens a bottle of beer. That’s it. I’d need to pop a few tops and drain the contents before My Top Off would make me say “Wow,” throw away my church key, then open up my wallet to buy. Maybe the BOGO offer with free drink Koozi and hand-free drink sling will convince you.