The company behind the iRenew bracelet has made millions in the past year convincing an all-too-receptive public that a cheap wristband has the potential to increase the wearer’s balance, strength and endurance. iRenew calls it Selective Frequency Resonance (SFR), but offers no coherent explanation of how it performs its claimed energy balancing magic. Haters have complained that demonstrations of effectiveness are faked.
How does iRenew respond? They’re doubling down by hiring a big name NBA player, Boston Celtic’s point guard Rajon Rondo, to promote their new 2011 model, the iRenew Sport. This new sporty model comes in three colors, and is styled to resemble the wrist bracelets worn by hospital patients and concert goers. If you want to learn more, here’s a link to the official iRenew Sport website.