One of the oldest and most successful strategies in As Seen On TV (DRTV) marketing is to combine two products into one. Take an already successful product like HD Vision Wraparounds and add a twist. In this case, the twist is bifocal reading lenses built-in. Now you have HD Vision Readers. This is a great product for people who need to read outside but don’t want to pony up hundreds of dollars for bifocal or progressive sunglasses. Your Savvy Shopper always wears sunglasses in public to look cool and remain incognito.