New Product Tuesday with Glow Grip

Glow Grip glow-in-the-dark adhesive traction stripsThere is a commonly held belief among direct marketers that prevention doesn’t sell. Most DRTV industry professionals maintain a successful As Seen on TV product needs to solve a problem the consumer is already experiencing, not protect against a problem that might occur in the future.

Glow Grip is bucking this trend by offering this 67-piece kit of adhesive glow-in-the-dark strips, dots, arrows, rings and squares that provide illumination and traction for indoor and outdoor areas around the home where people might slip or trip due to dark or slippery surfaces. Will you give Glow Grip a glowing recommendation?

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