As UnSeen On TV is a new website that promises to reveal “The Top Ten Facts Infomercials Fail to Tell You.” Exposing deceptive marketing practices, As UnSeen On TV is a wake-up call for the direct marketing community. In tough economic times, consumers are more reluctant to part with their hard-earned money, and most As Seen On TV products are not necessities. They won’t spend if they don’t trust the seller. If they do purchase, but then feel duped or get poor customer service, they won’t be back. As explained in As UnSeen On TV Fact #2, there are other ways to buy infomercial products.