All posts by Tom O'Commerce

Still Using Windows XP? Worried? Stay Secure with PC Matic

New virus leaves Windows XP users vulnerable

Microsoft’s discontinuation of its Windows XP operating system has left XP users running the Internet Explorer web browser vulnerable to all sorts of nasty things, like viruses and malware. Changing web browsers could help protect you to a degree, but experts warn that you shouldn’t be accessing the Internet on an XP computer at all. PC Matic is a bold and innovative product that can give you piece of mind—and save you from having to buy a whole new system or trying to update to a newer operating system on an outdated device.

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ShamWhat?! ShamWow’s Vince Offer Weds Earth Woman!

Vince OfferFormer ShamWow champion Vince Offer has managed to use his legendary salesmanship to convince an earth woman to tie the knot. The salesman from another planet wed Melody Claire in Malibu, California, before friends and family. Continue reading

The 5 Secrets to As Seen on TV’s Success

Snuggie
Snuggie your global recession woes away.

The As Seen on TV industry has long been ripe for parody, but the fact that it pulls down an estimated $400 billion a year from infomercial viewers makes it no laughing matter. It’s one of the most successful retail platforms in modern history. Yahoo’s Daily Ticker recently talked with As Seen on TV stalwart Scott Boilen of Allstar Products Group about the five top secrets that drive the success of an industry that sells you stuff you never thought you needed. Continue reading

Cheaper Neutrogena Acne System Better Than Proactiv?

Proactiv vs. Neutrogena Complete Acne Therapy System

Faster than Proactiv, half the price

If you like everything about Proactiv except the price and recurring billing, head to Amazon for a two-month supply of Neutrogena’s Complete Acne Therapy System for just $19.99, about half the price of Proactiv. Neutrogena claims its product actually works faster than Proactiv, clearing up breakouts in just two days. The reviewer in the video below records her results at two, three and four weeks, and is happy with the product. At half the price and with the addition of SPF 15, which Proactiv does not have, Neutrogena’s acne system poses a threat to the industry stalwart. Amazon Prime members get free shipping on Neutrogena’s Complete Acne Therapy System. Continue reading

‘House of Cards’ Spurs Interest in Rowing Machines, Studios

The popularity of rowing workouts has surged since Netflix’s hit House of Cards debuted, featuring star Kevin Spacey rowing while contemplating his next ruthless move, observes SneakerReport.com. The site says Manhattanites are now “flocking” to trendy new “rowing studios.”

Spacey’s Congressman Frank Underwood was less than thrilled by a gift of a rowing machine from his wife in the first season, to be set up in his man cave in the basement. Continue reading

Gone in Seconds With InstaGONE Pro! – New Product Tuesday

Market leader InstaGONE now even better

InstaGONE wowed the As Seen on TV world 15 years ago, and now it’s back and it’s even better. For this New Product Tuesday, we give you: InstaGONE Pro, which is even more powerful than its predecessor, which has sold four million units and counting. Continue reading

Is Proactiv Better than Cheaper Drugstore Acne Products?

Young women treating their acne

What exactly are you paying for?

Proactiv has become the go-to acne treatment for today’s young adults. Guthy Renker, the company that markets Proactiv and Proactiv+, spends $200 million a year to run TV commercials convincing pimply youth that Proactiv is more effective than drugstore products like Clearasil or Stridex. Instead, they’re shelling out big bucks for Proactiv’s three-part “system” that sure seems to work for the acne-free celebs who shill for the product. Continue reading

‘As Seen on TV’ Search: Lots of Promise, No Winners (Yet)

Direct-response TV product marketer Top Dog Direct did not pick any winners at last week’s Shark Tank-like pitch-a-thon in Philadelphia. But it did see lots of very creative folks with lots of creative—and often bizarre—product ideas. Such as a bib made for sloppy adults. Continue reading

Legendary Billy Mays Mentor Al Spino Dead at 78

Watching him in action in this video, you can see where Vince Offer gleaned much of his humor, if none of his bombast. Al Spino, the original pitchman for ShamWow, was a mentor not only to Offer, but also to the late, great Billy Mays and a slew of other industry big-mouths. On March 12, Spino, who was featured in the 1999 documentary Pitch People, left this world at the age of 78 to hawk As Seen on TV products in the great infomercial in the sky.

“Life’s a pitch!”

Fellow pitchman Andrew Sullivan posted this memorial on his Facebook page:

“Al Spino, my friend and one of the greatest pitchmen ever passed away today at 78 years of age! Al You are a legend, you will be missed, I love you! Thanks for all the one-liners and laughs. RIP my friend and go and find Billy and bally a tip! Life’s a pitch!”