Green Now is a permanent lawn and plant colorant that contains fertilizer to help promote natural growth. As featured on Discover Channel Pitchmen with Billy Mays. Use Green Now to instantly cover areas of discolored lawn and other plants. Discoloration may be caused by sprinkler coverage issues, seasonal weather patterns or disease. It may also be caused by a family pet that is adding their own brand of irrigation. Whatever the reason, Green Now is your fast and easy solution. Let Green Now instantly restore the natural beauty of your yard, while at the same time helping to promote natural growth. Green is a non-toxic, environmentally-friendly product that is safe for children and pets.