New Product Tuesday with Toasty Wrap
January 13, 2009 – 10:06 am by Savvy Shopper
Toasty Wrap AKA Snuggie
As we’ve mentioned many times before, knockoff and copycat products are a mainstay of As Seen On TV Products. So it’s not unusual that someone would try and capitalize on the popularity of Snuggie, the fleece blanket with sleeves. What IS unusual is that the commercial for Toasty Wrap (a fleece blanket with sleeves) is the very same spot with different graphics and voiceover. A Snuggie is a Snuggie is a Snuggie — unless it’s a Toasty Wrap. Take your pick. The price, and even the free bonus book light, is the same.
