New Product Tuesday with Streak-Free Cleaning Cloth
October 6, 2009 – 9:35 am by Savvy Shopper
I am severely impressed by the DIY spirit displayed in this video for Streak-Free Microfiber Cleaning Cloth. One look at the Streak-Free corporate website will give you a feel for the homegrown nature of this operation. I don’t have any inside information about the production of this infomercial, but it seems like a fairly low-budget operation. Pitchman Tommy Dee doesn’t have the high-voltage delivery of Billy Mays, and his dress shirt sports the Ralph Lauren Polo logo above the breast pocket, not that of Streak-Free. The spot appears to have been shot in and around someone’s home without sets or professional models. Still, it hits all the right notes, with good pacing and editing. I’m assuming that the audio glitches in this version are the result of later editing by the seller of the product. Streak-Free might not be the next ShamWow, but it wowed me anyway.
