Renew Product Friday with Lee Majors Bionic Hearing Aid
July 7, 2009 – 10:53 am by Savvy Shopper
Your Savvy Shopper was not present during the brainstorming sessions where the marketing strategy was developed for the new Lee Majors Rechargeable Bionic Hearing Aid, but that won’t stop me from imagining how it might have happened.“So we’ve got this new ultra-sensitive hearing aid that fits in your ear. What should we call it?”
“Well, since it fits in your ear, it’s almost like it becomes part of you, giving you super hearing.”
“Like a cyborg?”
“There’s a better word for that, isn’t there. It’s…it’s…wait, it’s on the tip of my tongue..BIONIC. That’s it. We’ll call it the Bionic Hearing Aid.”
“Remember that TV show from the seventies with Lee Majors, The Six Million Dollar Man? He was bionic.”
“Yeah, and all the seniors and boomers will remember him. The Lee Majors Rechargeable Bionic Hearing Aid could be a huge success. Call his agent!”
And thus a celebrity endorsement was born (in my imagination).
One Response to “Renew Product Friday with Lee Majors Bionic Hearing Aid”
WHAT WOULD BE THE TOTAL PRICE IF I SHOULD BUY IT?
By RICHARD HUNT on Feb 8, 2010