New Product Tuesday with Derek Jeter New York Team Captain Coin
Tuesday, October 13th, 2009
The Man Without a Team
If you’ve been watching the Yankees in the post-season baseball playoffs, it’s likely you’ve seen this spot for the officially licensed Derek Jeter New York Team Captain Coin. Look at the images in the infomercial and on the commemorative coin. Listen to the audio and read all the text on the official website. What’s missing is any reference to the team Derek Jeter so ably captains. No Yankees logo on his uniform. No visual or audio reference to the Yankees anywhere on the product or in the offer. This is still a cool collectible for Derek Jeter fans. I just wanted to highlight the complexities involved in sport licensing. Licensing a player’s name and likeness does not extend to his or her team. That obviously costs extra.
