Dr. Drew Pinsky, the celebrity doctor who talks sex on Loveline and helps the Z-list get sober on VH1 Celebrity Rehab, wants you to keep your prescription drugs locked up safely. Not in a locked cabinet, drawer or safe, but in the Rx Locker, a small plastic box with room for four bottles of pills, secured by a combination lock. If you have reason to worry that your kids will access and abuse your medications, is this the product you would choose to secure them? Dr. Drew hopes so. Maybe you’ll be convinced when you see the Rx Locker featured on Pitchmen (September 2).
“I could fall asleep right here with this thing on me.”
The Total Pillow seems like a useful product. It’s a versatile pillow that you can twist into various shapes to support different parts of your body. But your Savvy Shopper was taken aback by the review of a real shopper wandering through a shopping mall somewhere in America. I know it’s a real shopper because the text at the bottom of the screen says, “Not actors. Real people with real opinions.” This young man declares that while standing up, in the middle of a busy, well-lit shopping mall, “I could fall asleep right here with this thing on me.” Now that’s a quite a testimonial for this thing called the Total Pillow!
Sticky summer heat plus the intense hot flashes of menopause can make it hard for a gal to keep her cool. So when a product comes along that promises to reduce the intensity and frequency of hot flashes, irritability, sleeplessness and night sweats, ‘women of a certain age’ sit up and take notice. And when it tastes like a fruit smoothie, we reach for our plastic.
Given the controversy surrounding hormone replacement therapy, many women are choosing to treat the symptoms of menopause with natural and nature identical supplements. lists some well-known hot-flash fighters like Black Cohosh, calcium and vitamin D, as well as a host of other vitamins and herbal ingredients. With so many women Baby Boomers reaching menopause, GEM Keep it cool™ could be a real hot item. The woman-owned Beveragette Ventures company is offering GEM Keep it cool™ (or GemKIC, as those in the know say) for less than $2 a day for a limited time. Hmmm, is it hot in here, or is it just me?
Your Savvy Shopper was not present during the brainstorming sessions where the marketing strategy was developed for the new Lee Majors Rechargeable Bionic Hearing Aid, but that won’t stop me from imagining how it might have happened.
“So we’ve got this new ultra-sensitive hearing aid that fits in your ear. What should we call it?”
“Well, since it fits in your ear, it’s almost like it becomes part of you, giving you super hearing.”
“Like a cyborg?”
“There’s a better word for that, isn’t there. It’s…it’s…wait, it’s on the tip of my tongue..BIONIC. That’s it. We’ll call it the Bionic Hearing Aid.”
Dr. Drew Pinsky, the celebrity doctor who talks sex on Loveline and helps the Z-list get sober on VH1 Celebrity Rehab, wants you to keep your prescription drugs locked up safely. Not in a locked cabinet, drawer or safe, but in the Rx Locker, a small plastic box with room for four bottles of pills, secured by a combination lock. If you have reason to worry that your kids will access and abuse your medications, is this the product you would choose to secure them? Dr. Drew hopes so. Maybe you’ll be convinced when you see the Rx Locker featured on Pitchmen (September 2).
Your Savvy Shopper was not present during the brainstorming sessions where the marketing strategy was developed for the new 
