The response to Joan Rivers’ Right to Bare Legs has been nothing short of amazing. In just a week, this revolutionary leg makeup has become the hottest product on As Seen On TV Video. I guess women everywhere want to feel sexy and confident showing off their legs this summer in shorts, dresses, skirts, bathing suits, culottes, skorts, or nothing at all. They want to easily and inexpensively achieve the smooth, sexy, airbrushed look they see on celebrities and supermodels, without spending big bucks at spas or salons. They want to flawlessly cover bruises, spider veins, even tattoos. Plus, they trust that Joan Rivers would not endorse a beauty product unless it really worked as described.
It may not be in the Constitution, but it’s still your unalienable right to bare your legs without bearing embarrassment. Wear the leg-baring outfits you love this summer. Visit the Official Right to Bare Legs website. See the results and read the reviews of this amazing corrective cover-up.
As a man, your Savvy Shopper may not be using this product, but I sure do like to review the results. If it’s your right to bare ‘em, it’s my right to look (as long as my wife doesn’t catch me in the act).
With the introducton of The Celebrity Styler rotating hair styling iron, your Savvy Shopper welcomes socialite, sex tape star, reality TV personality, singer, actress and drunk driver Paris Hilton to the world of infomercials and direct marketing. Best of luck to you in your new endeavor.
If you’ve been watching the Yankees in the post-season baseball playoffs, it’s likely you’ve seen this spot for the officially licensed Derek Jeter New York Team Captain Coin. Look at the images in the infomercial and on the commemorative coin. Listen to the audio and read all the text on the official website. What’s missing is any reference to the team Derek Jeter so ably captains. No Yankees logo on his uniform. No visual or audio reference to the Yankees anywhere on the product or in the offer. This is still a cool collectible for Derek Jeter fans. I just wanted to highlight the complexities involved in sport licensing. Licensing a player’s name and likeness does not extend to his or her team. That obviously costs extra.
Your Savvy Shopper is a HUGE fan of classic country music. This week I’m excited to introduce The Golden Age of Country 10-CD Collection from Time-Life to a jaded world desperately in need of a dose of real, authentic, classic country music from the 1950s and 60s. Country artists tended to re-record most of their repertoire every time they changed record labels, but Time-Life keeps it real by always using the original classic recordings. Hank Williams, George Jones, Buck Owens, Ray Price, Patsy Cline, Tammy Wynette, Loretta Lynn, Elvis, Roger Miller, and many, many more. No matter what kind of contemporary music you like best, some of its roots are here in classic country. I’ve spent over thirty years collecting these songs on LP, cassette, CD and MP3. With The Golden Age of Country, you can get them all in one collection. The well-produced infomercial is hosted by country legend Mickey Gilley and TV personality Lorianne Chase from Crook and Chase.
Your Savvy Shopper was not present during the brainstorming sessions where the marketing strategy was developed for the new Lee Majors Rechargeable Bionic Hearing Aid, but that won’t stop me from imagining how it might have happened.
“So we’ve got this new ultra-sensitive hearing aid that fits in your ear. What should we call it?”
“Well, since it fits in your ear, it’s almost like it becomes part of you, giving you super hearing.”
“Like a cyborg?”
“There’s a better word for that, isn’t there. It’s…it’s…wait, it’s on the tip of my tongue..BIONIC. That’s it. We’ll call it the Bionic Hearing Aid.”
The response to Joan Rivers’ Right to Bare Legs has been nothing short of amazing. In just a week, this revolutionary leg makeup has become the hottest product on As Seen On TV Video. I guess women everywhere want to feel sexy and confident showing off their legs this summer in shorts, dresses, skirts, bathing suits, culottes, skorts, or nothing at all. They want to easily and inexpensively achieve the smooth, sexy, airbrushed look they see on celebrities and supermodels, without spending big bucks at spas or salons. They want to flawlessly cover bruises, spider veins, even tattoos. Plus, they trust that Joan Rivers would not endorse a beauty product unless it really worked as described.
Your Savvy Shopper was not present during the brainstorming sessions where the marketing strategy was developed for the new 
